What a rod for their back they created
Seems all the more support for my notion that the whole digital television thing was bodged from the start. It was the ideal opportunity to kick out the old analogue paradigms and move to a completely different way of doing things, based far less on this archaic scheme of fixed channels. Freeview should have been implemented as a kind of UDP broadcast IP protocol, with some kind of on-demand bidding scheme for bandwidth, whether on a per-programme or per-broadcaster basis. Would have ended up far more flexible, allowing better image quality in off-peak hours, no more delays to schedules (just perhaps slightly reduced bitrates) when sporting events overrun, more access to smaller broadcasters, etc. But oh no, it had to work basically the same way as it has right from the start, and cause immense upheaval every time someone somewhere decides to change some minute detail.