Sony to peddle trade-in scheme to speed upgrade cycle
Sony is planning to offer a trade-in scheme targeting Blu-ray Disc player owners later this year. Details regarding how the programme will work remain unknown, but the plan will aim to entice punters who bought Sony's early BD players to upgrade to new, more capable models, sources familiar with the scheme have told Reg Hardware …
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Recycling gone a bit wrong
The trouble with a trade-in scheme is that people will be scrapping - recycling through Sony, but essentially scrapping - reasonably satisfactory working disc players in order to buy new ones sooner than they otherwise would.
That's not Green! That's unnecessary consumption!
...unless the new ones use a lot less electricity. But presumably the early Blu-Ray products were already power-conscious?
oh so niaive
they just want old models to be scrapped, and not resold on ebay etc. of course most things should be fixable via firmware. although sony have a great rep for BR players.
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