IT, like every industry, is from time to time compelled by those with PR budgets to suffer the slings and arrows of outrageous marketing. Over the course of the last two years we have witnessed one of the most over-hyped marketing terms being pushed with such vigour that it is today almost impossible to speak with any vendor …
I use cloud...
...to refer to the internet as a whole. (Sorry, just an old fart from back in the day where "cloud" was a fuzzy representation for "the wide wolly tubular interwebs") Dang you young whippersnappers and your reassignment of words!
Internally we might refer to an individual box as a "virtual server," but most often it's simply called a "chunk of metal." I don't recall ever actually using the terms "cloud" or "grid" to refer to our infrastructure...we just use "capacity."
"Check the capacity in that DC." "I'm got two VMs ready to go, I'm going to throw it at whatever capacity we have over there." "Okay, I've got a new DC built, which chunk of metal do I toss it on?"
Talking about VS capacity as a "cloud" just complicates my old-fashioned mind. To me, the cloud is always on the other side of my edge router.
Cloudy with a chance of Marketing
"Cloud" and "private cloud' are being tossed about around here every day, along with SaaS, PaaS and IaaS.
They all sound like more of the same to me.
- Product round-up Ten excellent FREE PC apps to brighten your Windows
- Analysis Pity the poor Windows developer: The tools for desktop development are in disarray
- Chromecast video on UK, Euro TVs hertz so badly it makes us judder – but Google 'won't fix'
- Product round-up Ten Mac freeware apps for your new Apple baby
- Review Tough Banana Pi: a Raspberry Pi for colour-blind diehards