6Music sacrificed for political reasons
You state 'The BBC plans to axe its popular 6Music digital radio channel by the end of 2011 as part of a pledge made by the Corporation's director-general to cut costs at the Beeb', yet their level of investment in digital radio is to stay the same.
More accurately: 'The BBC plans to axe its popular 6Music digital radio channel by the end of 2011 to placate commercial radio interests who find it hard to compete for a valuable target market - 50 quid man' 6Music already provides better value for money per listening hour than other BBC stations, but if the Beeb invest more in that station, they'll be in trouble for stifling commercial radio.
I think the Trust should spend the next year monitoring 6Music's competitors to see how likely the market will step in and serve this distinctive audience.


