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back to article Ballmer: One day, Bing will actually make money

Microsoft chief executive Steve Ballmer has insisted that one day, the company's Google-battling Bing search engine will actually make money. "Search is going to be an ever-growing share of Microsoft's profits," the big man bellowed - literally bellowed - during a wide-ranging question and answer keynote this morning at the …

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Comedy circuit

When did Ballmer start doing stand up gigs ?

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FAIL

Bung

Bing - so good we have to pay you to use it.

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Balmer...

... is a gigantic bully.

One day, Balmer may actually say something of some import.

One day, Balmer may be more than just a big business knob.

One day, Balmer may possibly be as important as his chum, Gates.

The fact is, the man has zero original thought, everything to him is about muscle - big, brash, loud - shout down the competition. It's about denial, FUD and big big money.

In short, the man is a dickhead of note.

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Grenade

so you are basically saying...

he is American.

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so you are basically...

...about 99% right.

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Run that by me again?

Ballmer says "the quality - both from a marketer and a user's experience - of a search engine depends heavily on the relevance of advertising,"

I'm sure that when I use google I'm actually most interested in the search results, not the adverts. And if the search results are rubbish I don't actually how good the adverts are.

Google has become a verb for a reason ... don't think Bing will make the grade somehow.

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the only difference

between bing and google here is that ballmer, at least, is being honest about how bing makes money. Other than that... it's _all_ about the adverts baby regardless of which search engine you use. Don't fool yourself into thinking Google are any different.

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It's just MS misunderstanding technology...AGAIN

Just like they did the Internet and everything else.

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"Don't fool yourself into thinking Google are any different."

WTF? So if I get what I WANT in Google and NOT in Bing, it's the same?

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Jobs Horns

Dream on

Balmer's in lala land!

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No, No No!

"The quality - both from a marketer and a user's experience - of a search engine depends heavily on the relevance of advertising"

No it depends on getting a useful response to your search on the first page.

With out a useful answer to your search there is no reason to use it. They don't come for the ads!

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but what about the day after?

i think I'd want more than 1 day's profit from that big an investment

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Grenade

Flying pig protection...

Keep your eye out for winged pigs and be ready to don your weatherproofs. Hehhe...

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Anonymous Coward

Well, that's fucked it, then

One day, Ballmer will realise that his every utterance is a curse

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Where's the metaphor?

Google is the "Chocolate Factory" peopled by "oompah-loompahs".

Apple makes the "Jesus Phone".

Microsoft? I guess they're just a regular company without the need for a derogatory nickname. Must simply be a bunch of really nice folks doing spectacular work for the good of Mankind.

Metz, your biases are showing.

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Boffin

Nickname

James, I think you'll find that the derogatory nickname for Microsoft is, well, "Microsoft". Think about it, won't you?

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Gates Horns

Well,

we always went with "The Beast Of Redmond". Metaphorical enough for you?

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Badgers

good, less confused than he is

So glad to see at least two others were amazed at

"The quality - both from a marketer and a user's experience - of a search engine depends heavily on the relevance of advertising"

If I may mangle a quote:

I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a statement.

Ah, just tested searching for the above on Bing and one Google. I like results from Google better, especially as it brings up concept "garbage in, garbage out". Ohhh, that's why it doesn't appear on Bing - rules against self-referentiality!

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Bing Works Perfectly

... searching "monkey dance" delivers you on the first place

http://video.google.de/videoplay?docid=-4860483760049380308

Seriously, Steve, Bing will never, ever be profitable because in a short time even the biggest ignorant will learn that it does by no means comes close to Google. And the Search Engine Spammers ("optimizers") will keep it that way.

Google has made improving Search a scientific effort, while everybody else is still somehow in the Altavista age. At least that is how it feels.

I think the intellectual shallowness of Ballmer as compared to Gates shows. MS really failed to hire somebody who is a true replacement for Gates. My guess is that Oracle and Apple will have the same problem soon.

Even Google will face that challenge - in 25 years.

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Paris Hilton

Ah... a shame?

1 - one day Bing will actually make money

2 - one day Bing will provide such information as to make searching for stuff the industry standard

One is by an accountant with singular focus on the bottom line and the other by someone tuned in to user experience and productivity.

Which camp does Mr Ballmer fall in to?

And that is the shame.

Good accountants are great 2nd in commands but not so good leaders (IMHO).

A leader needs to focus on the drive to use with secondary focus on importance of generating revenue.

To make the product indispensable.

And that requires vision rather than pecuniary focus (although that is important too).

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WTF?

Bing and the iPhone

If that happens then we will really know that Jesus(apple) & the devil incarnate(microsoft) are one and the same

Apple if you do this then you will lose a huge number of 'converts' to your religion. Once upon a time you were the light at the end of the strtch in the Microsoft Prison. Now? There are many doubting that the words of St Steve the jobber are anything different from those of St Steve the Chair Thrower.

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I don't support Microsoft with my money...or my thoughts.

If Apple installs MS warez on my iPhone (or iPad, or iPod, or iMac..etc...) I will drop them. I may have to stop computing altogether to get my point across. I don't support Microsoft or ANY monopolistic predator!

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Can anyone spot the contradiction?

"...my iPhone..."

" I don't support ... ANY monopolistic predator!"

*smiles sweetly*

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WTF?

@Jim in Hayward

"If Apple installs MS warez on my iPhone (or iPad, or iPod, or iMac..etc...) I will drop them."

Rather than spending four seconds changing the search engine? Bizarre.

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Has Ballmer had therapy?

He seems almost calm and collected for a change. Which is odd from the guy who said the iPhone stood no chance of gaining any market share.

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I don't use...

...internet advertising of any kind. If I identify a requirement or a desire for something, I use the internet to seek it out at my chosen vendors. I don't believe I have EVER clicked on an internet ad banner intentionally. Why am I the only person ON THE PLANET who operates like this?

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Well said!

Friend!

Yes there is a small pocket of resistance to advertising and we stand proud brother, though obviously no one knows about us...

I do a lot of photography and I use Photoshop an awful lot, I know it's power to manipulate! I know that 99% of ad's are complete bunkum, the images manipulated to suit product sales and bend us to the company's will. I can think of no obvious times that I have been browsing on the internest and an ad pops up for XYZ product, I have had a sudden desire to purchase XYZ product!

Sorry ad boys, but when I too wish to buy something then I will do my searching and make my own decisions thank you!

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@Tom Kelsall

"I use the internet to seek it out at my chosen vendors. I don't believe I have EVER clicked on an internet ad banner intentionally. Why am I the only person ON THE PLANET who operates like this?"

You are very much not alone in this.

This is why the cash-back programme has flopped, and presumably why his ad-click revenues aren't as high as anticipated either. I find it hard to believe that people who search for something are then going to click on ads instead of the search results that they just asked for. I'm sure there are some who fall for the "pretty" ads and do this, but the vast majority surely not.

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Pint

user experience ??

Just to nag we changed a few months ago on some wifi networks the dns of bing and links to bing to google ......

Till now we got no complains from the owners or their users

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WTF?

Ballmer's predictions

What has he been smoking????

Perhaps he got caught up in Job's "Reality Distortion Field'?

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Paris Hilton

Ballmer

Bing find anything hahhaaahhaaaa...

at best it can't even find it's own navel lint........wtf bothers to use it ?????????

make money.......give me some o what your smokin, stevie.....

Paris, cause even she can find her fluff

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Anonymous Coward

Money makin', money money makin'...

I know for a long time, Microsoft's Xobx division wasn't making any money. Did that ever change?

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Sort of

The X-Box division have sort of made some money, but it really depends on how you look at it.

1. One of the Halo games a couple of years back supposedly helped them turn a profit for one quarter period. And also, they supposedly made money from the 2008 Christmas period although how when they clearly sold the consoles at a discount is beyond me. Fanboys claim they do not make a loss on each console sold but that is bullshit.

2. Microsoft accounting tactics sort of show it makes a profit, because they put the X-Box in with other items that enable it to show it makes a profit.

Regarding no.2, Microsoft fan boys will bleat how the X-Box is making a profit but clearly forget about the other products in the 'Entertainment Division' of Microsoft.

Also, the total accounting of Microsoft's X-Box clearly show that overall it has not made a profit - it is still between $5-8 billion in debt!

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Alien

Bing travel

OK - I do not know Bing (and I tend to avoid MS in general) but Bing travel seems to work well. I know it was bought from a startup...

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FAIL

Bing!

@ AC 01:52

Remember Windows Live! Search? collossal failure. Im not sure when it happened, but somewhere down the line someone at microsoft decided they should try and do absolutely everything to do with your computer and the internet.

so far, for the home user they've managed 3 barely acceptable operating systems in the past 10 years. TEN YEARS. Why does Microsoft flourish as the OS of choice? There's no serious competition. anywhere they attempt to push into where there's already healthy competition, or even just a single other competitior, they fail, and fail badly. The Zune. Live! Search. Bing. They dont compete because they have absolutely no idea how to do it.

Even in an industry setting they dont compete : how many sysadmins do you know that change from linux to MS or back again? people buy MS because they always have. people search google because they always have, and if you want to raise the Altavista shadow : There wasnt money in search back then.

re: Anti google Apple. There's a surprise. I cant imagine google releasing a device so intentially crippled as the iphone, probably because google seems to still cling to that now-outdated idea of "once you bought something, you own it".

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Jobs Horns

We are witnessing a fundemental change in economics

It is like the day that some, unnamed, hunter-gatherer said to his tribe, "Look, why do keep chasing these damn animals all over the prairie? Lets give them nice food, shelter, protection from wolves, and they will all be there, waiting for us when we slit their throats."

You don't use a search engine to find adverts... YET. The sheep pen is this was, say, "Baa".

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The American Solution.

As per usual the Americans prefer to use the American Solution when it comes to problem. Whats that I hear you say? - Well its simple, they throw money after money at it till it works.

It doesnt always work.

It rarely works 'right'.

Give it up MS, you missed the boat.

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Gates Horns

patent

"First, we've got to get to break even. And then we're got to get to profitability. And then we've got to grow share. That's how I do my math."

I wonder if they will patent this mind numbingly brilliant algorithm.

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Luck

A lot of smart people visit these pages, and it seem to me Mr Ballmers personal wealth, corporate clout and so forth just prove life's about luck rather than skills or merit.

I ask you, would you employ him to run your business?

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Happy

seems I'm the only one then...

*whispers* I use bing

maybe I'm the only one? If I search for something I expect to see relevent results and it appears to me, not that I've done any scientific comparisons, that i get the links i want from Bing. Maybe google or others would produce some extra ones, sort them in a different order, miss some out.... does it really make much difference? if I want recipes for hedgehog stew & dumplings I expect a search engine to provide the links... does it really matter which I use? I'm not sure why some people feel so strongly about MS that they won't use anything they produce? Seems odd to me... I'm no fanboi of any company (ok, except Volvo!) because it blinkers my appreciation and consumer power by limiting the available options.

And on the subject of ads ... given that I know people have paid for their advert to appear, and if it's relevent to the request for information that I've made, I'll click on it. Any reason why I shouldn't?

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Flame

There's more to life than a Volvo

And that's why I don't drive one, or have any MS products in my life...

Fuck Bing and the horse it road in on.

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Gates Horns

@John167

"If I search for something I expect to see relevent results"

So do I - that's why I don't use Bing.

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"I was in Europe someplace"

The arrogance implicit in this statement rather sums up why Steve Balmer should not be allowed to represent anything about his company. "I was in Europe, someplace - one of those places where we sell stuff - who cares? I was trying to convince the little commie bastards to buy even more of our stuff."

Didn't Steve Balmer's own father come from "Europe, someplace"? His mother, too, since Belarus is nowadays considered as part of Eastern Europe!

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WTF?

You don't think that...

...Bill left Steve in charge because he knew Steve would make Bill look smarter and even more successful, do you? I mean, has Ballmer actually got anything right yet? He's been wrong on so very much and I don't think that even a hefty Bung from Bing is going to increase its share of the action. After all, if it's got Ballmer behind it, you don't really want it in the house.

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Big Brother

I used Bing...

...after good head told me that if I didn't want people to know what I was searching for, then I probably shouldn't be searching for it.

I used it for a few days. Realised that every time I searched for something instead of something relevant coming up, I got a bunch of spam advert sites for things I wasn't interested in (even when asking about MS code problems). I switched back to Google immediately because I get RELEVANT results and NO advert spam sites.

MS have dropped the ball with Bing...I don't want a self serving search engine...I want a search engine that returns results I want...and Google does that in spades...sadly!

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Coat

Trust ...

... or the lack of it seems to be important to many folks here, perhaps reflecting experience of past corporate mistakes. Fair enough depending on your perspective.

When it comes to accessing our collective knowledge electronically, I would much rather the world had choice from aggressively competing outfits than reliance on a true monopolist - whoever it should be.

I abhor the ranking assigned to my search results, whatever engine I use. I fret over some genius in California weighting his algorithms such that information important to me is buried in a quagmire of "better" data, by his rule.

(Sigh) Could we just stop the clock and revert to paper repositories, where real choice existed?

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Boffin

Logic

"First, we've got to get to break even. And then we're got to get to profitability. And then we've got to grow share. That's how I do my math."

That says a lot.

In most situations, you need to grow your share of the market in order to increase revenue, not after.

Then, breaking even lives right slap-bang alongside profitability - if you get to break even, but never turn a profit then there is something extremely unusual happening; getting from one position to the other shouldn't take any great effort.

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@ Commentards galore

most of you are missing the point of the message, Google and Bing are only interested in the money generating area's, i.e. businesses, not your pathetic searches for Megan Fox or Angelina Jolie.

maybe get your head out of your MS hating arses before posting drivel with no relevance to the topic at hand

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WTF?

Bit vitriolic!

I think you're missing the point of a lot of commentards feelings.

I couldn't give a rats arse about Google or MS...all I want to carry out are pathetic searches for Megan Fox and Angelina Jolie. The search engine which returns the results I want (normally Google) is the one I use...simple! Bing is a pile of excrement. I have no axe to grind with MS.

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The thing with Bing

Is that no matter what search results are returned, there's always a nagging thought that Google will return better results.

Maybe Microsoft should be pushing some money into search engine aggregation services as well as burning money on the big bing bonfire.

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