Tombo
This is a good example of big companies cutting their costs and subsequently their creativity and agility to bolster the bottom line. They are running efficiently in 5th gear, only there is a turn coming up and they took out gears 1-4 to save money. Only one or two of them will survive, the rest will fall into obscurity.
I mean iPhone came out in 2007. Its 2010. Who is adapting to this new market?


