El Reg's numero uno celebutard "One night in" Paris Hilton spent the weekend enthusiastically promoting Brazilian lager "Devassa Bem Loura", which brewer Schincariol is punting with a £34m campaign featuring the highly-talented socialite: Hilton was apparently informed before she accepted the cheque that "Devassa" means " …
How we have missed you.
... she's Paris, bless...
I love Brazilians
It honestly writes itself doesn't it?? Gawd bless 'er.
World's favourite airhead
I see that she also demonstrated the meaning of "Bottoms up!"
Paid to party
A good gig if you can get it. The rest of us have to earn our paltry salaries in more mundane pursuits, in between posting on El Reg.
Great. Now I don't know what day it is.
Lager and Paris? On a bloody Monday? You swine.........
What adverts were like when they could use sex to sell bear
were a bear sold something that purported to be beer.
PH cause shes been known to bare all.
Show me some sex and I'll buy any kind of bear that you want me to...
Whether it's a Kodiak, Polar or Grizzly, I really am a sucker for advertising!
Pretty obvious that he meant "bare".
Here you go...
...And I was already mourning the cessation of P.H. coverage
Beer "Devassa" ?
Why did nobody translated the name of the damm beer ("Devassa") ?
I'll crack it up then: "Devassa" is that woman between naughty and slut... closer to slut than naughty , actually...
Not making this up, seriously
used to seeing paris not in night-vision mode.
I get the paris angle...
...but where the IT ang--
NOT THE FACE, NOT THE FACE!
*beaten to death by moderatrix*
Paris missed the big event
Wonder how she managed to miss the Mud Carnival in Rio?
Never mind the beer
Id drink her bathwater!
after the mud wresting ??
Nice place - come in.
- Review Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
- +Comment 'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
- Nokia: Read our Maps, Samsung – we're HERE for the Gear
- Ofcom will not probe lesbian lizard snog in new Dr Who series
- Rejoice, Windows fans: Stable 64-bit Chromium drops for Win 7 and 8