Oh GOODIE...
Right now, Microsoft is absolutely shoving "Cloud Computing" down everyone's throats... continually, and almost rabidly, telling us how we can smooth the, "...transition to Cloud Computing ...for our customers" (read: help Microsoft finally achieve complete control over customers, institute virtually-complete loss of consumer-choice, and fully-implement perpetual, and, actually, higher-cost, -rent- being paid to Microsoft, simply for the --privilege-- of using computers, at all).
The real problem (for Microsoft) is that... NO-ONE, not our customers, not new clients, not individual-users, nor any IT-professionals that we know (including, ourselves)... have any intention, what-so-ever, of, ever, voluntarily transitioning to Microsoft's (or any body else's) entire pay-as-you-go, perpetually-pay-for-what-you-use, and have absolutely no real control over your own computers/infrastructure... consumer-nightmare, of... "Software as a Service".
...Which is probably why Microsoft is again expending so much effort trying to convince everyone that WE [the consumer] have already accepted, and actually want, "SaaS". My fear is that Microsoft already has, well-laid-out, plans and mechanisms which will virtually impose this final scheme on the marketplace.
Pretty SOP...
Talk endlessly about X...
Act as though everybody already wants X...
Roll-out X, while making a big show of pretending to be giving everybody what they wanted...
Make it damned hard (if not virtually impossible) to realistically avoid X...
...And, finally, attack and ridicule anyone that points-out the negative facts about X... or what is actually going on.