Maybe worth a couple of minutes thinking - no more.
From last time, the chances of a winning idea are 2500::1. For a $250k prize, means about $100 per entry. If the prize has to be shared between the winning team (lets say, 5 people) that means it's worth about $20 to the person who thinks up the idea. Assuming the selection process is random (Hey, it's a contest, voted on by strangers who form an instantaneous and superficial like or dislike for an idea: of course it's random).
So, what can you do with $20 of a professional's time? Get a cup of coffee, or go to the loo. Strike out with the woman from sales? Or maybe, just, have time to fill in Cisco's contest entry form. Sadly that doesn't leave any time for thinking about the actual idea.
A better strategy would be to lurk. See which ideas are doing well in the voting and try to barge in to join the team. Possibly by tossing in a few ideas of your own: much more time effective than going through thr drudge of coming up with something original.
Now, I was going to ask for help with my idea here, but the $20 of time I've allotted has just run o <CONNECTION DROPPED>
