They need to deliver
Windows Mobile 7 needs to be very good in order to stop market share loss. If it's not, then I think that Microsoft needs to seriously consider pulling plug on windows mobile platform. It doesn't do Microsoft any good if they keep putting resources and effort into platform that will hover around single digit market share. As others already pointed out, there are ways for Microsoft to make money on software for mobile phones without having its own OS. Of course, there's significant chance that for Balmer it's going to be pride issue and he'll try to keep WinMo as long as he is around.


