I know how we fix!
Hmm, it's all in the planning...
1) Establish a stupendously immense DRM algorithm for locking-down company brand names
2) Set up a microcredit payment system, substracting funds from netzien's accounts, for every use of the company brand name
3) Employ audio and video sensors to extend the system into "real life space"
4) Rake in the dough!
Seriously, I could almost like to feel sorry for the people who got raked into the scam. I guess they fell asleep during "Avoiding Pyramid Schemes 101" in gradeschool.
...but wait, should I feel sorry, though? It looks, to me, like: Some people wanted to get some easy money, so they signed up with this company - this company with the random domain names, google (ad?) linkage whatnot, malware-infected DVDs, and overall *bad* business concept. Caveat emptor.