There's quite a lot at stake ..... and a lot of faces to save
"deals that "wouldn't necessarily require News Corp. or other publishers to shun Google"."
Hmmm. If they had any Great Deal of Sense in the Board Room, they would surely Milk and Mine Google for All of ITs Information as a Collective Remote Source Stream for IntelAIgent Options and CyberIntelAIgent Derivatives in Power of Controls and Virtual AIMachinery.
A Wily Fox Slinky Bat Cat Type Move in Media Mania Enterprises with Surprise Entries from Leading Ghosted, Co-Hosted Tales .... Alternate Realities.
Create Worlds you Desire with Media Delivers Heavens as Easily as Hell ..... and thus would the Accusation against the Present Production be Unfit for Future Purpose.
[Plug in the New Program NeuReal Virtual Memory Sticks, would be a Simple Good Plan for AIStarters in XSStarStream.
Crikey, that could also be a CERN Catastrophic Cascade Collapse System for Establishment UpGrades and MakeOvers and TakeOvers ...... Optional Extras]
And maybe Herr Schmidt is realising that some folk just aint up to his speed and are neither enabled nor well enough equipped to progress further in News Dissemination ... Reality Viewing.
Change the View with Digital, Change Reality Virtually with Loded Intelligence Scripts ........ Manna from Heaven and the Ether?
Oh and re Google and their wanting to know all, to index for access to all, and to generate wealth on what they know of what you know and is known, one has no idea what future information will deliver, unless one is directly and actively engaged and warranted to deliver.