The Beeb
In my experience (looking at our web filter logs) the majority of people use the BBC. Not Google, not any of NI's sites or any other news site. Indeed the beeb get more hits than all other news sites put together.
I think Google are playing a game with Murdoch and his charged content buddies.
"Google is letting the publishers decide how many clicks make five? What if they cheat, what happens? Does that maybe depend on who cheats, and does that maybe mean there's wiggle-room?"
If some sites cheat and some sites decide not to require registration then I'm pretty sure people will tend to move towards the sites that remain free of charge and registration. Once the Google directed traffic dries up I'm sure NI and their allies will have a quick rethink.
Murdoch's thinking is flawed. He clearly thinks that if he gets a certain number of visitors for free content then he will continue to get that many visitors when he charges. In effect he seems to believe X fee visits per day will amount to £X of revenue at £1 per visit. How wrong he is. Many other people have made that mistake before him. As has already been proved when you start to charge for a previously free web site your traffic almost dries up over night.
Murdoch also needs to learn that if he wants to share the license fee with Aunty he will have to stop charging for content and stop all advertising. That is part of the agreement that the licence fee payers have with the BBC. That will mean no more sky subscriptions and no more advertising revenue. Bet it won't seem as attractive to him then.


