No thanks
I'd rather find the show via private BitTorrent boards later the same day, pull it down for free and watch it as many times as I like, then buy the boxed set when the season's over, like I do normally.
If you could watch a stream forever once you'd paid, or if there was a download option (if it's true that nobody cares, surely they wouldn't lose much this way?) then i'd consider it, but as the first poster says, I'm sick of being charged 99% of the offline fee for an inferior product I don't own.
It feels like some kind of crazy auction where they up the price, thinking that will increase demand.
"They won't buy it for $10? OK, offer them 10% of it for $9.99!
They don't want THAT either? Damn these pirates! Take away their internets!"