Google has bought another display ad company - the second this month. The search giant is paying an undisclosed amount for Teracent which offers personalised display ads. Earlier this month Google paid $750m for AdMob which delivers display ads to iPhones and other mobile gadgets. Teracent claims to be able to tweak adverts …
This is a problem - everyone uses Google Policy
This is a problem.
I run a network of websites that aren't themselves adult, but allow adult content. Because of this, Google often refuses our adverts - which causes us huge problems.
Our adverts aren't graphic - often they'll simply feature good looking women or men, fully clothed, smiling - that sort of thing - with the branding of that social/dating website attached.
Google don't like us, because inside our gated-community, we allow people to display any pictures they like, so long as they are legal in the UK.
Because of this, Google has us down as a porn site - even though we aren't.
This means that Google won't accept most of our advertising.
Now that Google is buying more and more advertising companies, it's making it much harder for us to promote ourselves.
This isn't good.
Monopolies and Mergers
Are there no M & M issues with this kind of behaviour? Or is that another law that can't be enforced against such a powerful company?
... before Google buy Phorm?
@ Monopolies and Mergers
it will happen, one day in the distant future when Google tries to absorb the last advertising agency on earth into the collective a brave M&M comittee member will awaken and try to turn back the destruction Google has wrought on the advertising "industry"
I sense a monopoly on web advertising. Where are the EU when you need them?
Re: Monopolies and Mergers
Definately something that should be considered, as a company that already owns around 80% of the internet search advertising market should be limited in what they're allowed to purchase, even if they're supposedly in the mobile industry, not core internet. Everyone knows this is going to converge, the regulators should step in now before Google buys up all its potential competitors in any market to prevent competition.
Of course though, the companies slogan is Do No Evil, so how could anyone intervene with such a lovely friendly company.....
They are the next Microsoft, especially now as Microsoft seem to have reformed themselves from their monopolistic ways (licensing technology to direct competitors to promote their eco-systems etc).