Wondering, ... just wondering ...
This announcement seems close on the heels of Murdoch's regarding the mortality of google.
And I can't help but wonder if both themes (in three articles) are related to new nascent models to charge via subscriptions or otherwise to data.
In the metadata sense (google bing data search) leading to 'raw' data that is data that might be further analysed by users.
Such a model could charge fees for a metadata search and then offer suitable cloud based apps for presenting, analysing or processing the data just found and all, of course, for fees.
It makes wikipedia, google and 'nix systems look like free variants of potentially revenue generating stuff.