Pointless
What Google need to do is deliver the search results that I find useful, instead of pushing a load of advertised links.
I've lost complete faith in Google to find what I'm looking for and I've switched my primary search engine to another source ... not Bing, beofre you ask!
Why should some new site that has payed money, be ranked higher than a site that has a decade on the air and more reputation? What is the point of a free and level-paying-field Internet if it is just subverted somewhere else along the way?
I don't mind swallowing adverts with free servies, but when I search for information I want the results presented to me, to be based on something that has a little more intellectual value than cold, hard cash which has been spent with a view to getting yet more, cold, hard cash.