Read the news much?
"Marketing is such a revolting industry."
"where the users of the web become consumers of content who sit in front of commercial advertising all day long and have no control over their experience"
"blah blah blah"
Right. So ads are the soulless evil preying on the planet. Nothing else wrong with the planet, nope. No hunger, wars, human rights violations, global warming. And websites are free to run, 'cuz like... information wants to be free. Joe Blow writes incisive articles about Outer Mongolia steppe erosion, no need to pay anyone's salary.
As a user I wish FF would stick to trimming its memory footprint and speeding up JS. Not that it is a bad browser, I like it.
Targetted Google ads are fine by me:
-They are less obtrusive mostly than early do-it-yourself web masters' flashing stuff
-They are more relevant
-They presumably consume less of the web authors' time, leaving them to write up Outer Mongolian step erosion articles.
-I never really pay attention to ads anyway and I have broadband. If I cared, adblock works.
-Last but not least: I am worried when websites I rely on have no obvious revenue sources.