@Robert Wray
Really, yep, see, the crime just been trivialised. OK, I agree, it's rare to see companies respond in this way, but that doesn't lessen the crime, when the damage has been done.
Sacking one man may absolve the company from the man, but not from his actions, bearing in mind this has been perpetrated since 2005, and the reality being, probably only the tip of the iceberg.
Shill bidding isn't a rarity, isn't only carried out by company employees, and isn't treated lightly elsewhere in the business community, except by those who gain, or have gained in the past.
Actually the compensation culture as put it, is in the UK enshrined in law, perhaps you may like to familiarise yourself with some conumer law, before spouting about compensation, as a full refund is actually one of the minimum requirements of that law.