You all seam to comment without actually reading.
Not all lawsuits over names are frivolous, there is a big difference when someone registred lets say “MADONA” as a name just because the actual star that uses that name hasnt openned the web site yet and what happened here.
Dave 156 is right. This is very cut and dry. If they were denied before in court – twice – the right to use the name because it was already owned -5 years- before by another person or company, there is no case here, Google is clearly on the wrong here, and it would be very bad if this time the court failed in Google's side.
If today, I plan to make a company, a program, a show or whatever, and I decide I am going to call THINKPOD and I register it, who is to say that I have not the rights to that name just because I haven't used it yet? What it the time that must pass for it to be fair game? 20, 10, 5 years? 6 month? Is not that the freaking purpose for such registration to have expiration date if not renewed? What is my project is a long term one and right now I don't have the time or resources to do it?
Google knew he name was not legally open for their use, they could have just changed it and no harm done, but no, they went on with it and now they face a lawsuit, a lawsuit that they must clearly loose, and badly I hope. Big companies have to understand that just because they are big and cool they can't go away with anything they want. Heck if they win I going to make my own little application and I am going to call it “Me&droid”, and I will not even bother to register it, lets see if they will not react to that.