not that similar (probably)
having worked on some soccer games, what can happen is that most players will have a deal with the organisers say for example the premier league. but more 'famous' individual players will have their own deals this is often why big name players either appear as 'number 7' in fifa it is also why some players have very long contract arguments when signing for new clubs.
Ahh, though having googled' that, I'm stunned that EA have fallen foul of this. Though they don't say in the lawsuit anything about his actual face features, are they just saying that the height and weight are enough to be his 'likeness' ?
I suspect the deal with band-hero' is closer to the medical condition of 'financial myopathy' where the person signing the deal is unable to actually read it because they cannot see past the $$$$$$$$$$. Not probably helped by the number of intermediarys trying to explain the concept.