@Ocado effect , the fake van attacks
"And the "Ocado effect" is something you've made up just now, has never been used by anyone else, and is a totally different (as it "uses fear as a marketing exercise") case than the story, where they aren't using fear as a marketing exercise....;"
And yet when I follow the link, we have a piece of PR created by Ocado, which can be reinterpreted in a negative light (fake Ocado drivers preying on victims) and they want to control the story so that it is only interpreted in their positive light (caring for security).
Sort of like how Ralph Lauren created a piece of PR which was designed to emphasize slim sveltness, but can also be seen in a negative light, and now they want to control how it's interpreted to be only in their positive light.
Not so much like the Streisand effect, because *she* didn't create the PR in that case, (paparrazi photos) it wasn't that she wanted to present a positive PR story, and it wasn't a negative interpretation /positive interpretation thing, it was a privacy thing.
Ahh, I remember when Ocado announced that they would tell people the license plate number of the van that would deliver their food, because it feared fake Ocado vans were gaining entry to peoples home. And how we hypothesized at all the evil things these fake Ocado drivers could do to the poor home owner foolish enough to open their doors and let an Ocado delivery man arrive on their property.... I don't ever recall them catching these fake van drivers or fake vans either, so they must still be out there!!! OMG! Be afraid of anything with Ocado on it, just incase.
Ironically this is the Streisand effect. I created the item (Ocado effect), you wanted me to shut up, and that's only made me build on it and pull forward the problem into this new comment.
See the difference?
IMHO, to sum up:
Streisand effect, you want to keep something quiet and your actions in trying to suppress something cause it to gain more attention.
Ocado effect, you want to present a positive interpretation of something, but I point out the negative interpretation. The more you deny the negative, the more it dominates the narrative.