@Michelle Knight: Where it is going 8/10/09 09:38: Not quite - as the BBC gives serendipity.
On Thursday 8th October 2009 09:38 GMT, In "Where it is going" Michelle Knight wrote:
"This is starting to show where I believe all TV will go ... pay per view. With content being digitally streamed, I believe it won't be long before we're all paying for the television that we specifically watch.
"That will mean the unpopular programs sink to the bottom without trace, while others rise to the top and sing"
Unpopular does not mean bad. Popular does not mean good. Popularity is a matter of collective opinion.
With predictable income from the license fee, the BBC is able to take risks and produce content where other outlets don't see a profit. This means that the BBC can meet its universal obligation that includes representing minority interests and groups. Some initially minority interests which gain wider appeal.
Also consider serendipity (the effect by which one accidentally discovers something fortunate): the license fee enables this to happen by offering things that you don't yet know you will really like. How else can you know what you are interested in - in the first place? Perhaps rhetorical question to you, Michelle: How do things become popular in the first place?
What internet delivered media will give broadcasters is precise audience viewing figures, so no need for BARB for TV or RAJAR for radio.
On Thursday 8th October 2009 09:38 GMT, In "Where it is going" Michelle Knight also wrote:
"why should I spend an extra quarter of an hour watching a show that I could get through in 45 minutes? Over an evening that could be an hour or so I'd gain ... that could be worth paying for."
Yes, and also even when the Sky subscription has been paid there are still adverts in those channels.