Is it really new? I'm pretty sure there's been a freeBSD port of Debian for a few years now. Actually, the wayback machine brings this up:
On which you can read: "The base system is self-hosting and mostly functional. [...] Last Modified: Sat, Sep 4 17:40:25 UTC 2004"
While the port was not perfect at the time and some progress has presumably been made, it's hardly as new a move as what you are saying. "The Debian Project is planning a FreeBSD kernel [port, I s'poze] of its disto"? No shit, Sherlock! Also, I heard Microsoft is planning to release an OS. Word of the street is, Dell might consider selling computers. <smug grin>