It's a matter of trust
For many companies IBM is definitely more "trustworthy" in both the sense of technically adept and whether they'll be reading the files as well than the likes of Spygle, Microsoft and Amazon. And the idea of outsourced but inhouse scalable data-centres is bound to be appealing to companies with an ounce of sense or under heavy regulatory pressure. But can we go back to calling this utility computing? Rain falls from clouds.