"Some 18 per cent said they didn't know how Google and other search engines rank results"
Well, given that officially at least, that information is a commercial confidence, 18% is low, no?
There are gajillions of SEO "experts" who'll tell you they know exactly how to cheat Google's page ranking, but what they don't say is that Google tend to be ahead in that particular arms race.
The short answer to the question of how Google decides how to rank their results is basically "don't worry your pretty little head about it"
Anyway, like most new media press revelations, there's really nothing new here at all. "It must be true, I read it in a book" is as old as the hills.


