Bruce Lawson is an idiot marketer. Ignore him.

""We can pull this information down to the customer instead of them having to come to our website," he says,"

Uh, dude, that's not the customer pulling. That's you pushing. If your customer isn't interested at the moment, pushing crap on them is spamming by any other name ...

"adding that financial services companies are particularly keen to find new ways of getting "information" to their clients."

Uh-huh. Usually telling us that the interest rates are going up, the credit limits are going down, and in general they are trying to screw as much money out of us little people as they can, before various governments put limits on their cavalier business practices.

"It seems that if Adobe has its way, Flash marketing will be appearing in our documents as well as on the Web."

Nah. All that crap is blocked at the border routers in any network run by anyone with half a clue.

Flash and banking

Would you really trust your internet banking to a Flash app !? If any of the banks I use start using flash for their internet banking I will close my accounts with them straight away.

Asking Permission? ... What for, and from Whom, when you have Bread and Succour and Immaculate Cause

... and in Perfect Pause, Truly Overwhelming Force of Fully Engaged Minds

"Full Flash goes mobile (with Google's backing)" ... And with their banking would they be a Law unto themselves and beholding to Zero Fiscal Controls.

Which would produce for them a Relative Socio-Political Dilemma for Creativity to Seed and Feed with Increasing Wealth, for the Google Money Machine never stops, even if Other Dodgy Businesses are Halted because of Temporary Idiots Tempted to Run into Sub-Prime Toxic Markets. Which is about the Kindest thing which can be said on the Sorry Sad Tale.

Released from the Constraint and Worry of there being Stop Controls on Funding and Energised with the Fact that Funding is always available and invented for .gov operations, would that put Google in an Advantageous Virtual Global Governance Position?

Answers on a post card please to Glasshouse Street hostelries where Head Office Staff can Cogitate and Ruminate on Shared Big Picture Thoughts.

Clarification

"According to Adobe...the current version 10 has achieved 93% penetration. Riastats.com shows a more modest 81% for Flash Player 10, but it remains well ahead of rival runtimes such as Microsoft Silverlight and Sun Java."

riastats.com says that 81% of flash installs are version 10, but does not (seem to) say what percentage of all browsers have flash 10 installed, nor compare install base to Silverlight or Java.

another thing for admen to usurp..:( :(

Hey I remember the 'good old days' when flash was fairly new (ver. 5 or 6??) and all that could be done was basically similar to 'cutout' animation...

Then came news about fancy new features, everyone saying how wonderful this would be for making arty effects, almost like full TV animation! great while that lasted....

And what did we get?? lots of the baddest taste in animated adverts, that no tool could stop, so we had to 'get by' without it until a way was found... ( IE?? dunno wot you mean...)

looks like we'll have more of the same.. another round of flash-block & noscript, barman!!!!

@jake

The man you are quoting is Will Cawthorne, of Adobe software, not Bruce Lawson. Please, try and pay attention before reaching for your "Shouty Caps Gun".

I can assure you, Bruce Lawson is not an "idiot marketer". He's the senior Web Accessibility officer at Opera software and a well-known speaker on making content on the web as widely accessible as possible. In fact, the only quote from him in the article was with reference to his words about the potential dangers of proprietary systems, as opposed to open standards, in web design (and he was speaking in general terms at a recent conference - not specifically about Flash 10, as such).

He's also a very nice bloke. I use to work with him, hence my need to defend him.

As for Google's endorsement of Flash: I suspect Google's stance is to be against anything they think the Googlebot might not be able to crawl inside and index. This makes them pro-open standards, but it also makes them pro, any other format that they can harvest and harvest and harvest.

Google Wooing ......

"This makes them pro-open standards, but it also makes them pro, any other format that they can harvest and harvest and harvest." ....`By Daniel 1 Posted Monday 5th October 2009 12:48 GMT

Daniel 1, That also means that they are Susceptible and Vulnerable to Novel Information that can be Pharmed and Phormed to Groom their Search Machinery

Mea culpa. Appologies to Bruce Lawson. Will Cawthorn's the idiot marketer.

Not sure how missed that. I should know better than to post late at night.

Again, I'm sorry Bruce, if you're reading this.

Mr. Cawthorn, on the other hand, is a chowderhead.

But "shouty caps gun"? That I take issue with. I'm perfectly capable of pointing out the obvious and/or insulting someone without resorting to caps. English is funny that way ... Martian syntax, however, appears to require a liberal sprinkling of caps, it's probably a form of punctuation. Good to see you in fine form, amfM :-)