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back to article Yahoo! reinvents! yodel!

Yahoo! has released the first volley in its $100m ad campaign: a TV ad that explores new frontiers in oversaturated colors and multi-culti jollity. But calling the company's "Y!ou" brand-refresh effort a mere ad campaign doesn't do it justice, says Elisa Steele, Yahoo! EVP and marketing chieftain. "This is much more than an …

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Bronze badge

"I'd like to buy the world a Yahoo"......

Which agency is still doing rubbish 1970's "I'd like to buy the world a Coke" advertising like this ?

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Subliminal?

Does anyone else find it creepy that the light writing around 0:49/0:50 clearly spells out "God"?

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Silver badge

@Fihart

Any agency will do anything that the company wants. Just look at the Microsoft arse-wiggle ads.

Besides, the nostalgia angle might work. The only reasons to use Ya-who is because your grandpappy did and you are still using some old yahoo groups.

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Anonymous Coward

BS bingo

"This is much more than an advertising campaign. It’s about how Yahoo! delivers its promise to the market in everything we do."

Google Translate Marketese -> English

"This is an advertising campaign. It’s about Yahoo!'s products."

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Dead Vulture

HAHAHAHAHAAHAHAHAHAHAHA

Including an exclamation mark after every work - so farking funny!

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