"I'd like to buy the world a Yahoo"......
Which agency is still doing rubbish 1970's "I'd like to buy the world a Coke" advertising like this ?
Yahoo! has released the first volley in its $100m ad campaign: a TV ad that explores new frontiers in oversaturated colors and multi-culti jollity. But calling the company's "Y!ou" brand-refresh effort a mere ad campaign doesn't do it justice, says Elisa Steele, Yahoo! EVP and marketing chieftain, in a press release. "This is …