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back to article iPhone voted UK's 'coolest brand'

The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years. CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't …

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WTF?

um.. no

Have they been paid by apple? ... sure there's plenty of people who are brainwashed into iphones somehow but there's plenty that don't.

But who wouldn't want an aston martin?

I guess there's the Bond link that puts people off?

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WTF!!!

I bet they took the poll outside Lidl & Aldi!

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Stop

Bond would never

Just wrong in so many ways, Bond would never use an iPhone therefore it's not cool. We could also use the Top Gear Cool Wall test, Kirsten Scott-Thomas wouldn't be seen dead using an iPhone!

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Well

At least we know which company sponsored CoolBrands existence this year.

Yes Apple Marketing Machine, I can see you quite clearly hiding behind that dumpster next to the CoolBrands office, you can come out now.

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Coat

uh oh

Queue hater comments moaning about "sheeple" and "shininess" ....

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Anonymous Coward

Hmm

The main difference between the iPhone & Aston Martins is that any twat can afford an iPhone but only rich twats can afford an Aston Martin.

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People who don't have one, want one?

I had the option of "having one" and didn't.

Perhaps if you asked outside of coffee shops and university Art departments...

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Anonymous Coward

Alternatives.

What's this? "Bottom set mathematics class list, circa 2022"?

I've already heard of two Nikes and an Ikea not so far from here. Way to destroy every future prospect your child might have in one fell swoop.

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Heart

Aston Martin beats iPhone

As far as I'm concerned, Aston Martin beats iPhone hands down. Admittedly there's more chance of me affording an iPhone than an Aston, but I can always pretend.

Also, kudos for that Bootnote. Made me laugh a lot.

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Dead Vulture

*sigh*

*mourns the death of good taste*

austin martin is (blatently) > iPhone. whichever way you look at it. will an iPhone impress anyone? pft. no, everyone who wants an iPhone already has 2 (iPhone, a 3G) and STILL somehow feels the need for a 3GS... an A.M. on the other hand will make the [insert appropriate gender unspecific classy term] putty in yours ;)

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bootnote to bootnote

"people that haven't got one, want one"

iFuckingDon'tAssClown.

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Rob
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FAIL

What a load of bull

Where the hell is the Bugatti Veyron? Far, far cooler than a flippin phone.

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Flame

Flame war

This is Apple fanboi, as well as Apple anti-fanboi gold. I await the carefully reasoned comments from the individuals concerned with interest.

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Where did they find the 2450 plebs from?

It reads like a Chavs Christmas wish-list. Presumably, the only reason Burberry doesn't feature is that all the Chavs have so much of the stuff they couldn't cram any more in their IKEA wardrobes.

I mean, Rolex FFS? Virgin? Mini? YouTube?

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FAIL

iPhones are shite

My wife was told her trusty Samsung mobile (supplied by her employer) was being replaced by an iPhone. A week or so later she called me from work and said "guess what?" I guessed she now had her iPhone and she asked how I knew. I told her "it's easy to tell. You sound like you're talking through a drain pipe with a mouthful of cotton wool". I wondered if she was in the middle of giving her boss a BJ to say thanks for the small shiny object of delight but no, it always sounds like that.

PS She also said "look, it has a compass". I told her when i was a kid I had pair of shoes with a compass *and* animal footprints moulded into the heel. I win, iPhones suck arse.

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Coat

Saw an Aston drive past me out of a car park yesterday.....

..unfortunately it ran my tongue over :(

Mine's the one with a copy of Glass' guide in the pocket, not that that is likely to list secondhand Aston prices in it.

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New Aston Advert

Man gets in Aston Martin

Man drives for 3 seconds

Man arrives as destination

Small text at bottom of screen says "Some Roads removed and drive shortened. Road speeds may vary."

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Violent Tendencies

I have nothing against Apple, I even own a mac mini

But was there ever anyone in an iPod/ iPhone advert you didn't want to punch ?

Repeatedly ?

Bet there isn't an app for that...

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WTF?

"People that haven't got one want one" *

Erm, lets see:

Aston you can save all your life and possibly never be able to afford (or afford to run!).

iPhone you go into an O2 shop, speak to the goon spouting bollocks and sign up for one.

* Fuck right off advertising twat.

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Swap

I'll swap my iPhone for an Aston Martin, if any Aston owners are now not feeling cool enough.

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WTF?

Who do they ask?

Is it the same people that voted BT Broadband most trusted ISP?

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Fanboi poll

Before you rant about a fanboi poll, think about it. If you ask lots of people which things they think are "cool" then OBVIOUSLY any products whit a FANBOI base (alternatively known as popular or desirable) will do well.

Its like talking about the fact that "niche" films aren't'" popular, because if they were "popular they would cease to be niche"

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IR

eh?

Is there some confusion between "brand" and "product" here?

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Vivienne Westwood, but no Gucci/Blahnik/Chanel/Burberry ?

So the impopularity must be why we see so many ripoffs of Gucci and Chanel logos.

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So...

The British Brain Trust were asked? Well, I'd better just go out and do the morons' bidding!

I'll replace my HTC Hero and Nokia 6500 with an iPhone and iPhone 3GS, my laptop with a Macbook, my desktop with a Powermac, and my Crative Zen with an iPod touch. After I've replaced my brain and personal preferences with the say-so of a panel of self-important fuckwits.

Twunts, the lot of them.

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Bod
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And...

Christianity is the most popular religion.

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FAIL

iDon't...

...either...

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Virgin? Sony? Mini? Youtube?

Who answers these questions?

How do you get on this 'YouGov panel'? Work for apple or buy a council house?

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Happy

reg reader base...

very clearly comprise a large proportion of Top Gear Cock Suckers just hangin' out for a Windows 7 launch party. Redefines loserdom to the nth degree!

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@Rob

I'm with you, the Veyron is way cooler than any other car. (Except maybe that '35 Duesenberg I saw at the museum the other day ...)

And I thought, based on what I'd heard on Top Gear, that the c*cks had moved from the BMW to the Aston Martin. Although around here, they tend to drive a Lexus or Prius.

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Stop

Voted by the stupid - ignore

Aston Martin and Apple are brands, so no issue there.

The iPhone and iPod however are product sold under a brand, NOT a brand in their own right. This is why they are correctly called the Apple iPod and the Apple iPhone.

When the voters don't know what they are voting on it's hard to take much head of the results.

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Coffee/keyboard

Cool used to be...

"You left your copy of Camus on the back seat of my BMW."

How intellectually impoverished we have become.

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WTF?

Daddy or chips?

I can have an Aston Martin or an iPhone you say?

Hmmmm let me think about that for a minute.

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Flame

The list is useful as...

it's an excellent compendium of crap with which people who have no opinions of their own will attempt to fill the vacuity of their meaningless lives, in the vain hope that if they buy something on the "cool" list, people will like them.

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FAIL

Me thinks

... the type of people who make time to fill out a survey about something as banal as "cool brands" are also the type of people who are concerned about the brands of things, get seduced by shiny tat and also want to find time to justify their shiny tat by boasting about how cool it is.

The whole list just smacks of it... the type of lower class ideology of cool that marketeers feed off.

Utter fail.

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bex

yougov

I am on the yougov panel and the superbrand surveys are so tedious to do I am sure most people just click anything just to finish them. I myself don't bother with brand surveys any more they do your head in.

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Stop

Why is everyone so upset?

This is a Vox Pop poll. Of course it's going to reflect what the masses (sheeple, chavs, whatever) think. Personally i'm surprised to see B&O, Vivienne Westwood and Tate Modern in there at all.

All this shows is some of my favourite (aspirational) brands (not Vivienne Westwood, obviously)are being devalued by appealing to iPhone owners!

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Stop

iPhone Hate

Why do Register readers hate (and I mean really HATE, not just dislike a bit) the iPhone and iPhone users? While some people might have one because they think it makes them look cool, most people that have one do so because they (gasp) like the iPhone. I like the interface, I prefer the on-screen keyboard (on which I can type 40 wpm) to the physical keyboards on other smart phones, and I like that there's a large selection of apps available for it.

I had no real need for an iPhone for personal use, but I bought one because I was writing iPhone apps, and the simulator could only go so far. Since I got it though, I've come to like many aspects of it, and wouldn't trade it for another phone. There are some things I don't like, such as the fact that AT&T sucks, and you can't set the volume of an alarm separate from the general phone volume, but overall I really like it. If you don't like it, fine. There are plenty of other phones out there. There's no reason to make fun of people who do like it though.

BTW. @Rob - The Veyron? What's cool about the Veyron? It's ugly, expensive and heavy. Yeah, it's fast, but that doesn't make it cool. If I had to choose between an Aston and a Veyron, I'd choose the Veyron. But then I'd sell it, buy an Aston (a much cooler car), and have lots of cash left over. (btw, Aston Martin is much cooler than the iPhone. It's also an actual UK brand, unlike the iPhone)

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@Mahatma Coat

You really need to sort your marriage out. If you come across like that in real life I'd say there's a pretty good chance she is boffing her boss on the side.

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@ Mahatma Coat

Clarks Wayfinders, they were cool, wern't they.

Cheers, Steve.

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So does that mean...

...that the footballers from next year will be driving around in iPhones? They only ever seem to drive what's "coolest" at that time and immediately tackify it for everyone else. I have a feeling the new McLaren MP4-12C will have this issue (despite the F1-inspired geekname) along with the new Ferrari! (Which the company I notice, have appeared.)

I'd have an Aston any day over an iPhone, but why is Jaaaaag missing from there? Not enough footballers to qualify?

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Anonymous Coward

A plague on both your houses

One has to laugh at the collective insecurity of both the fangirls and the haters here.

NOBODY GIVES A TOSS! It's just a consumer product. Deep down you're still a monkey, albeit one who shits indoors rather than under a tree.

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Anonymous Coward

iCons?

for the pink pound.

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LOL

Does the iPhone look like it's from the 80's? No, and therefore it's not cool. It was cool for a while, but now that your idiot boss and his spotty oik of a teenage son both have them it's kinda lost its exclusivity.

What we're really talking about is the 'Conformists' top twenty brands you have to buy if you think that being cool means doing the same thing as everyone else who thinks they're cool (but aren't). Except the Aston Martin, obviously.

I'd suggest the coolest brand around right now is clearly the newly announced Lotus F1 team.

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Flame

Do not want

Out of the blue our FD received a brand-new, boxed iPhone 3G delivered to his home address - left unsigned-for!! (Maybe an addressing error or some kind of third party fraud attempt?). He thought it was a mistake by us IT bods and, anyway, being a Blackberry sheep he sent it 'back' to our offices, unopened.

We couldn't wait to get rid of it (box still unopened) ASAP, so we contacted O2 and it's gone.

weDon't either - even when they fall in our laps!

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Coffee/keyboard

stubborned nerds

hahaha, look at these comments. jealous "widowz" fanbois crying out loud a dry river.

the results of the survey are a fact and whether you like it or not. the iPhone Is certainly NOT "Why the iphone will fail and fail badly"

In fact, i suggest you take this news, roll it and smoke it slowly.

Whilst you're using your energy to bash and criticize anything apple does, know that its popularity and market share are growing slowly but surely.

the world laughed at apple when they introduced the iphone and some even predicted a major failure. now, the whole cell phone industry is playing catch up.

Have some sense of fairness in your thinking. don't just be stubborned nerds with a diet to match.

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Happy

Wow.

So, in terms of technology, who do you 'geniuses' think are a cool brand? Hang on. IT website. Geeks. What the fuck do you lot know anyway!

What are you trying to say Bod? Windows after-all is the 'most popular" desktop OS, and IE is the "most popular" web browser. Just not very cool...

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FAIL

@Rob

Nah, an Aston is cooler than a Bugatti Veyron. Using the KST "Top Gear cool wall" test methodology, she'd recognise the car as an Aston and instantly end up in bed with you (appropriately enough, some stages ommitted), whereas the Bugatti you'd have to point out its 1001 horsepower, its 10 radiators, that it lowers itself in motion, etc.

Using the same methodology the iPhone is instantly uncool as at least one of the Top Gear cast have an iPhone (Jeremy, and with his hair I'd expect Hammond to have one too).

Anyway, iPhone is never going to be cooler than an Aston. Proofs- pull up outside a pub with an Aston and make a call on your iPhone. Which one gets the most attention?

Alternatively, say the following phrases-

"Lets go out to dinner in the Aston"

"Hey, I'm out for dinner. Call me back on my iPhone"

Which one makes you sound like a twat?

How about- picture the following in a Bond movie.

"I'd have a bottle of Dom Perignon '53 (not served over a temperature of 38F... and I'll have some earmuffs to go with the Beatles soundtrack too)"

"Which wine do I want? Gimme a minute- there's an app for that on my iPhone..." or

"hey, look how this thing zooms pictures!"

or how about the slightly sillier

"Now pay attention 007. You'll be equipped with an iPhone 3Gs with modifications. See this red button? Whatever you do don't press it."

"Oh, and why not?"

"Because it's rigged to blow up."

"A one-button self destruct? You're joking!"

"Well, some steps have been ommitted..."

Anyway, the demographic for this is clearly art/media students, or possibly people from a small area of London. No-one else would say "coolest brand? Hmm... the Tate Modern art gallery. Yeah."

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Alien

Serious question

What's the big deal about multi touch? I mean, apart from zooming in and out of photo's, what else does it do? People make it sound like the coming of the holy grail, but unless you work for CSI, zooming in on suspects faces, what's the big kerfuffle?

As for the popularity thing, you watch how many American shows have their actors caressing iPhones - maybe even a few Brit shows (hide the logo, you still know what you're looking at), and you try giving your kid an MP3 player when everyone at their school has an iPod - his love will turn to hate in milli seconds.

Plus, of course, you've got the dumbing down of Western civilisation to look at too.

Hur dur, Catherine Willows got iPhone, pretty. Me want...

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Title

iPhone is the coolest brand - which tells you everything you need to know about the people who responded to that survey.

We need an icon of a firmly-grasped ejaculating penis.

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