It's called big-business.
If you don't like sharks, don't swim in the waters.
Offering "incentives" to sell products is nothing new, and is done everywhere on all types of business levels.
Personally I am tired of all of these big corporations crying that their competition/opponents are outselling them. If they are outselling me, it MUST be anti-trust/monopolizing/evil-empire... waah waah waah
If I could get the gubbment to fine some big company and have them give me a $billion (that I didn't earn), why, I'd be able to do a lot of R&D with that cash as well...
Who loses? The little guy like you and me. Who do you think will pick up that $billion tab? Us, when we end up paying much higher prices for Intel processors.