At first I was intrigued, but then I started reading. This product doesn't have UTM. UTM is comprised of Anti-Virus, Anti-Spyware, Intrusion Prevention, Content Filtering and sometimes Anti-Spam. This product can only do Content Filtering and Anti-Spam through MX record redirection. Their Anti-Virus claim comes only from the fact that they block viruses in email while doing Anti-Spam. No AV, Anti-Spyware or IPS for regular traffic, so they might as well just call it a stateful firewall and charge 100 bucks for it.
Shame Cisco, shame. This is not really marketing any more, but just wishful thinking.