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back to article Sony Ericsson's Pureness set for pre-Christmas launch

Sony Ericsson’s transparent mobile phone will be launched before for Christmas, it has emerged. Can't see the video? Download Flash Player from Adobe.com The Pureness sports a transparent, touch-sensitive display, and will appear in a string of designer retail stores – such as Selfridges – from November. The handset will …

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  1. calagan
    WTF?

    I don't get it

    How are those two gals even related? They don't look like each other at all

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  2. pedrodude
    FAIL

    I love it! ...wait....

    Genius! So presumably the transparent touchscreen, combined with a forward facing camera and a hardware spec and OS capable of running high-power image registration software, means that we're moving a step closer to Augmented Reality HUDs, perfect for applications such as Wikitude AR Travel Guide (on Android), without the associated battery drain from a full brightness video display! FTW!

    Oh wait, a terrible thought's just entered in to my head... Oh please don't tell me that this is being done just to be cool... Please tell me that this is actually a well-engineered progression towards practical AR. It isn't, is it?

    Bugger.

    So instead, the biggest revelation in this story is the lack of exclusivity. Oh good grief.

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  3. Gareth 18
    Stop

    touch screen?

    The Pureness doesn't have a touch screen does it? It's only input method is a standard keypad.

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  4. Kotonoha
    Stop

    Wait a second...

    It's a colour screen, right?

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