Re: is this new? or news?
There are two elements to the analogy. The first is the winner-takes-all principle of operation, which I was taught at school about 30 years ago. So *that* isn't news. The second is the analogy with the US electoral system, which gathers these into a hierarchy (which again is not news) with exactly two levels. (Voters->electors->president) This would be such an astonishing limitation on the brain's complexity that I am willing to bet that it isn't true. (I'm pretty damn certain, for example, that it is *not* true for the visual cortex, which is one of the simpler parts of the brain that is relatively well understood.) So, no, it's not news. Depending on what "it" is, it is either several decades old or it is wrong.
But as I'm not a subscriber to the journal, I cannot tell whether the fault lies with the researchers, the journal's press corps, or El Reg.