Microsoft's mischievous marketing mavens are at it again, this time Photoshopping some of the fun out of its upcoming Windows 7 faux launch parties. As we reported last Friday, Redmond is sponsoring global launch parties for its upcoming operating system, set for release in late October. To enhance the festivities, they'll …
Steve Ballmer's head
Balloons look too much like Steve Ballmer's head. That's why they were 'shopped out.
Paris, because she takes her balloons with her everywhere.
Guess what we did to your laptop...
I wouldn't be laughing like that unless I was installing Windows 7 on somebody else's computer.
What flummoxes me is..
...what the hell are the finding so amusing about the Windows 7 installation process? Is it really just hitler with flashing eyes as observed/made up by xkcd http://xkcd.com/528/ ? Or have some scampish developers replaced some graphics so the inevitable 'Browse the web more securely than ever' actually shows firefox, and the 'Productivity' bit shows openoffice...
Odd, but demographically correct
Perhaps it was just a simple case of red, blue and orange balloons not being very representative of Europe, or anywhere else outside of America? I'll be honest, the last me and my multicultural friends piled round for a party and crowded round a single laptop, we also drew the line at Red and Blue American style 'party' balloons, they are so passé.
I should point out, savoury nibbles, beverages, lots of people with pointy fingers and laptops do not make good bed fellows.
THIS IS A TITLE... OK
I formally withdraw my WIN 7 Party application
Microsoft give me back the text I spent time writing
i finally cracked on that one after the 'diversity' training at work where the correct multichoice answer to one of the quiz questions at the end. Who would you employ?, was not the best person for the job, but rather the most diverse person!
Will these massive Launch "parties" be followed by massive Suicide "parties" once all of the attendees of the Launch parties realize they have no life whatsoever? I do hope MS planned for that...
American Ballmer Balloons...
contain a inhibition reduction gas that when released into the atmosphere, enables us to reach for our credit cards despite the fact we're on a tight budget. Added is some psychotropic dust to allow things to sparkle and buzz so that the bad memories of Windows Vista ("the view before you fall off the edge TM) can be suppressed allowing us to view Windows 7 with giddy joy!!
Dumb people like balloons.
In the rest of the world the adults throw their launch/dinner/wife-swapping/divorce parties without such frivolous embellishments.
Well if all the paranoid hype is to be believed...
...surely for an accurate ethnic make-up every house in the UK should have some straggly bearded suicide bomber hiding in the corner?
...bundling the balloons with the party violates some EU Anti-trust argument dreamt up by a daft whoremonger deserving of a slow, painful death atop a pyre of exploding iPhones?
I hear it sucks
yeah right! keep on using word like "flummoxed" and i'll keep taking El Reg as the serious media outlet it deems itself.
..as long as there is no idiot with a pass around his neck whooping like a teenage girl on speed and clapping like a demented seal.
The region of the images involving the balloons contains a steganographic message for the Technological Evangelism department of M$ in each region. In the USA no evangelism was thought necessary. They are pretty thoroughly locked in. In Germany, the message was too large so they needed a larger region, hence the different image. Munich has finished buying M$'s licences/protection fees so the team was dealt a scathing reminder of the consequences of failure.
hmm.. the pics are called people.jpg & people_noballoons.jpg. Both are available at each site - mebbe they just chose the wrong one on one page..?
More humourously, this Microsoft party page is hosted on Red Hat & Apache (with indexing still on - inquiring minds should probably refrain from browsing through their client list, though you might notice the VAIO logo that was also shopped out of the final pic here: http://www.houseparty.com/img/_clients/windows7test/splash/bg3.jpg )
It can't be a good sign when your promotion campaign consists of people pointing and laughing at your new OS.
You need balloons? There's an app for that!
These marketing types are geniuses. They spend 5 minutes airbrushing out some balloons, and manage to generate endless discussions about the meaning on blogs etc..
Looking at the two images, I note that the second one has much more accurate colors; the first one having a green pall over everything. I am therefore assuming that the balloons were removed so that the color balancing would work better and not make everyone look like trolls.
Here in the US we are all either colorblind, or we are trolls, not sure which.
Wow, what a party, eh?
Yeah man, lets all gather around a tiny laptop screen.
But what are they watching?
I think, in the German party, they are watching hardcore porn. The Asian girl, in particular, looks rather excited, possibly pointing at a huge wang. The bloke in the check pink shirt looks a bit worried, possibly he's inadequate in the trouser snake department. The guy sitting down is rather smug, probably because it's not his computer and he's just planted the porn on his flatmates work rig for a laugh.
It's possible the American version also features pornography on screen - certainly the black girl is even more amazed than our German based Asian bird. In this case, our computer operator, the large black guy, is also looking smug, possibly because he's a large black guy.
Then again, it may just be my imagination. Perhaps they are all laughing and/or incredulous over the windows 7 user experience, or maybe they are watching a Disney movie?
Whatever the reason for hi-jinks and photo changes, I reckon the balloons are in the American version as a reference point for "fun", just in case they don't get it.
It's because there's enough hot air in the room already
I'm not being funny or insulting, but I really think the reason for removing the balloons is that the kinds of Americans who would take part in something so cringe worthy, are far dumber than their European counterparts. They might hold a party and drink some cheep beer, but putting up balloons and letting of party poppers like a 7 year old having his first organised birthday party is a step too far. Whereas it doesn't seem to be the case in America.
But come on... a party to celebrate a new version of Windows? That's sad no matter where you're from.
Perhaps this will spawn a flood of Facebook parody parties, with flashmobs turning up outside department stores to 'celebrate' the release of a new Miele washing machine, or a supermarket to 'celebrate' a new improved recipe Robinsons strawberry jam.
I'd go, hell yeah! So would Paris, probably.
Still no photoshoppers at MS then?
Good lord, when ARE they going to employ someone who actually knows how to use image editing software at MS? Yet another atrociously bad effort.
Never mind the balloons...
... I vote we hold Microsoft exorcism parties.
Game 1: Sit around and laugh as you watch the boot time for any version of windows, or the number of patches released since you last ran Windows Update five minutes ago, or the number of virus signatures uploaded since you ran your last AV update two minutes ago. Winner is the first to throw up or pass out from laughing too much.
Game 2: Everybody get a helium balloon, find your least favourite Microsoft product, put a return address on it with an indelible marker (e.g. "Mr B.Gates, Microsoft, Redmond, USA, reward for safe return") and tie it to the balloon, then release all the balloons in one go. Repeat as necessary or until you've run out of MS discs. Winner is the first to have one of their balloons sucked into the engine of a passing aircraft.
Game 3: Microsoft Top Trumps. If you have any CDs left, get out all the driver CDs you got with your mice, keyboards etc and play Top Trumps with them, using the driver version printed on the disc.
Game 4: If you're still going by now, well done. You have no MS discs left and you're ready to Hackintosh your PC or install Linux...
I particularly like how the UK version has been colourised more effectively and how the distasteful curtain pattern has been sorted out :)
This is just like that time they changed the Hosts file and made it 7 bytes less efficient PER LINE. And I should know, I'm a Software ENGINEER. I make the tools you glorified monkeys use.
So how come they can promote DELL laptop in these shots, but in the head-swap piccy they had to remove the Apple logo from the Macbook, which can easily run Windows, though lord alone knows why you bother! Then again, if you're going to get lots of young trendy metro-sexual types round you might install it for a laugh!
@ Kevin McMurtrie
> I wouldn't be laughing like that unless I was installing Windows 7 on somebody else's computer.
I can sense a captioning contest:
I Suggest: "This will teach Richard Stallman to not password-protect his accounts!"*
* Last I heard, RMS had ethical issues with password-protecting computers, though that was some years ago.
Maybe the balloons represent Internet Explorer
(very slightly NSFW stuff way way down the bottom of this page, but nothing that will show up while viewing the image I am talking about - unless you have a 400-inch vertical monitor perhaps)
"Good lord, when ARE they going to employ someone who actually knows how to use image editing software at MS? Yet another atrociously bad effort."
They were required to use only MS software so the job was done using Windows Paint.
The bald black dude has just said...
..."Honestly just watch this mother fucking fat guy 'dancing' around the stage screaming about loving his company - IT'S BAT SHIT INSANE!"
I heard this all had something to do with the rights to 99 Luftballons.
Just need to ask
Did they do the photoshopping on a Mac?
@garetht t - mystery
Yeah, they're running Apache/2.0.52 (Red Hat) now, but last year they were running Apache/2.2.3 (Fedora)
(insert joke about how far IE is behind Apache here)
Not if you live in Ireland!
Microsoft have confirmed no launch parties for Ireland...rest of Europe yes...Irish no...explanation given...of course not!
If i was being paid millions and had literally billions in stock options, I would dance around on stage too! On the basis I may look like a ****, but thats a rich **** and Sir to you, as everyone back at the office will still being grovelling lickspitlle running dogs!?
The Nanny State
Obviously balloons are banned here in the nanny state unless a HSE can attend to assess the danger...
Sadly, the first thing that comes to mind on seeing any of these photos
is "The First Time I Saw Goatse"*
*don't try this at work
Speaking as somebody who used to do amateur studio photography I'm less surprised about the balloons being take out than I am about them being included in the first place.
What kind of third rate set designer actually put those balloons? From an aesthetic perspective. The viewers attention is supposed ot be focused on the man in the foreground, but putting the balloons behind his head draws the reader's eye upwards and to the left. Which is not a good thing. You're supposed to focus on the family scene but instead you focus on the shiny spots on the balloons.
Sadly, the T&Cs are locked down so tight on the party site that anything except the logos provided for that particular event aren't allowed. That stuffs several t shirts people might be wearing, too.
Of course, an interesting point is whether 'contains any visible logos, drawings, cartoons, photographs, pictures, phrases or Trademarks (as defined in Section 3.2 below) or other third party materials other than any of the foregoing as featured on materials provided by the sponsor of any Party at which any photographs or video were taken;'
includes plush toys. Cute penguins, daemons and puffer fish ahoy..
Not so sure about W7 now
If it takes half a dozen people, and by the looks on their faces, several attempts and a long night to install W7 I'm not sure it's worth the effort.
It wouldn't surprise me if it does take a hell of a lot less time and effort but it's the men that have hogged the keyboard and the women have the 'I told you four hours ago, but you had to try and do it the clever way' look on thier faces.
It's a look of relief on the men's faces and 'It's about fucking time, you twat' on the women's faces.
At least in the Euro version they are allowed to drink.
I'm more concerned about..
The pot on the table with everyone's car keys in.....
Are Microsoft suggesting we hold Windows 7 swinger parties?
Who cares I am still yet to be convinced of any OS that is in current use. Like all of them slap on some paint but they are still a dog underneath yeah that includes Crapple. I have tried using GNU/Linux as desktop and lost the plot, windows ( hmmmm......) and cheap OS huge hardware cost (OSX). Yes I use both CentOS and FreeBSD as servers (nice). I Just can't all wooshy over desktops.
Those pictures work much better if you imagine that the image on the screen is goatse.
Smells like hammers
I know why they are all smiling.
Microsoft have bloated Win7 out using the software made infmaous by Brass Eye.
It increases your suggestibility and makes your keyboard smell like hammers.
They're all smiling because Winblows is telling them to!
Maybe it's the other way around, and the balloons were actually shopped into the picture...
@ Not if you live in Ireland!
It's part of the dispute over the ownership of the letters "IE".
Beer is only for Germans, it seems.
Deutchland, Deuchland Uber Alles in der beer! Where's my blue cup, Steve! Don't you want everyone to have something to ease the pain of install?
RE: Beer is only for Germans, it seems.
Germans do NOT drink beer out of blue paper cups.
Drinking beer out of a paper cup is so uncultured I wouldn't even speculate about what kind of backward culture could stoop so low.....