Building cloaking...
"It would be wonderful if you could cloak buildings against earthquakes"
In that case, they should tell the owners of this building in California st, San Francisco ... and tell them fast! ... http://www.panoramio.com/photo/4686404
(Its a jaw dropping building design to find in such a historically earthquake prone city. I wouldn't like to be anywhere near this build in a big earthquake. (Ok, falling debris from any high up building would obviously be easily fatal in an earthquake, but this building if these legs buckle, would be seriously scary).
For big buildings, my money's on metamaterial style cloaking. But its interesting they are presenting another way to do cloaking. This kind of active cloaking could be more than just a cloak. It could also achieve a chameleon style camouflage.