"Who'd a thunk it?"
To quote Mr Hicks, MS is full of it, again!
Every user that uses anything other than Windows, is a loss for MS. The PC is now well bedded in the public conscience, people are talking about alternatives. Some of my family, dyed in the Windows users, have asked me about this "lynix" thing. People are very, very slowly starting to think about what that grey box in the study can do for them, is Windows all there is? They may never move, they may not really be that interested in changing, people are talking and talk is dangerous to MS's bottom line. The most important thing is fight the FUD, with clear, concise, sensible examples. No good banging on about OSS, show them Compiz at work on the 3 year old machine that they thought would have to be dumped, for a bigger faster one. Show them you can still browse, you can still get your email, pay your bills and you will make that machine last another 18 months.
Don't give that crap about games OK? You want games, buy a console. I wouldn't expect to play games on my DVD player, not everyone wants to play Crysis! A lot of people quite frankly, couldn't care less, providing they have some naff card game or a Sudoku clone, to kill five minutes at lunchtime. Windows is losing games, the piracy thing and the rise in cheap-as-chips consoles is killing serious PC gaming, 5 years and it will almost dead. Look at the sales companies like Reflexive and BigFish achieve for £15 caual games, millions of units shifted, 'cos the demands on hardware or so low.
MS are not worried yet, but they are not happy that this thing, that's....*shudder* FR...FRE....FR...*shudder*, they can't even say the word. Yes it's FREE and it's not going anywhere soon, well patents allowing of course!
Pedant alert!
@Mike Panero, your choices are, they're, their and there.