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back to article Facebook IP protection is only for companies that join

Companies which were promised the chance to protect their trade marks from being used as Facebook addresses have been told they can now only do so by signing up for a Facebook page. When Facebook allowed users to customise web addresses to include their name after the domain name Facebook.com, it said that it was putting …

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Silver badge

Bah!

Facebook. Onanism for the digital age.

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Gold badge

Isn't this Facebook asking for trouble?

AFAIK (IANAL) Facebook will have to act if someone is violating a trademark, so isn't all this posturing just a waste of time? It won't absolve Facebook from having to act on violations, whatever they state.

Or am I missing something?

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Thumb Down

Another Facebook con?

Facebook doing yet another con? Offering to abide by Trademark Law but only if you join? I'm shocked, just shocoked!

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Stop

Simple

Sign up, provide only the barest minimum of information required to establish an account, and the only thing you put on your company's FB page is a link to your company website. Then you just leave the page unchanged, so you don't have to waste time editing it - or you just put whatever product you're pushing at the moment on there. And you get to pinch Facebook's traffic...

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Bronze badge
Boffin

Or alternatively...

.. sue Facebook for every penny they have.

Great to see them playing russian roulette with business IP on top of the game they were playing with copyright ownership on say.. people's photos.

Good luck with that.

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Anonymous Coward

@Fred Flintstone

Unfortunately Facebook don't have an obligation to do anything without a court order; this is why Google don't bother to actively protect trademarks either; they leave it to the IP owner, which can be incredibly difficult (and expensive) to police, but so long as the choclolate factory carries on earning, its all good, right?

Funnily enough, although this sounds like a scam from Facebook, its probably a practical response to a difficult situation; making the IP owner have a page will a. give users a legitimate destination, and b. give IP owners an incentive to check Facebook, and c. give Facebook a "live" contact with the IP owner.

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Go

FaceBook

tbh I'm with FaceBook on this one. If you’re not going to have a page and use FaceBook, then why should FaceBook 'protect' your string of characters?

Ok if a person with a 'trademarked' name page has slanderous or damaging statements about said trademark then Facebook should shut it down pronto.

Trademark law like copyright law is being abused by companies who assume their rights trump everyone elses.

waiting for the news story about 'running out of trademarkable words'...

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Happy

Marketing Sham...

...this just smacks of desperation...

Ah maybe the bicth boy is watching "his" creation being twitted to pieces.

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Anonymous Coward

So what...

...is wrong with sticking up a blank or generic holding page? Kinda like you'd do if you wanted to protect a website name but didn't want a website.

Yes, Facebook is in the wrong, but it's not exactly a big deal is it?!?

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WTF?

Time and costs of maintaining a Facebook page?

"Unless brands have a clear social networking strategy they will not want to incur the time and cost associated with maintaining a Facebook page."

The whole 5-10 minutes time and cost of:

1 creating a Facebook page

2 putting http://www.companyname.com/ in the status

3 uploading company logo as picture.

Of course, people might send you messages and someone might have to read them...

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Stop

or not so simple...

Although you can easily create a page (remember facebook pages are different from creating a facebook profile whcih is only for individuals) for your business, you can't assign the username to it until you have a 100 fans of the page (to help prevent cybersquatting)! Something I have been struggling with for the last month - as the page is not officially sanctioned by all parts of the busines, I can't ask our staff directly to become fans to overcome the 100 fan minimum!!

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