The holy grail of electronics ...
"with unlimited write endurance"
That's the killer feature. Making the storage medium much more like RAM than short lived Flash opens up the huge opportunity to have instant on computers and mobile devices. I wish my Sky box was instant on.
If they could make similar densities and costing as Flash (or even just half the density as Flash) I wouldn't touch Flash memory. We badly need a memory that is as high density as Flash but as reusable as RAM. Its the holy grail of electronics.
Memristors are the other big hope, but sadly it looks like they also suffer from write endurance problems.
Writing a file to Flash is one thing. But try using it like RAM. A counter in Flash memory even updated only at 1khz would be dead within under 2 minutes. :(