The man behind NZ tat bazaar Trade Me's first "photos of a mother in underwear" auction has revealed the whole thing was a college project, designed to "get people chattering". Auckland design student Michael Chal, 22, posed as a disgruntled son who'd punted mum in her smalls to get revenge for being ordered to clean out the …
another rule of advertising
is don't get caught. I'd say he's sullied his brand, and that is a big, fat FAIL.
Dumb and Dumber had something to say about low prospects and upbeat attitudes:
Lloyd: Hit me with it! Just give it to me straight! I came a long way just to see you, Mary. The least you can do is level with me. What are my chances?
Mary: Not good.
Lloyd: You mean, not good like one out of a hundred?
Mary: I'd say more like one out of a million.
Lloyd: So you're telling me there's a chance!
So despite all the lengths he went to and despite the fact that we've all seen the snaps taken for the project, he's still going to fail? What was the course?
If it was anything to do with advertising then he's done well.
Applied mathematics and he's not done so well...
thats not advertising its just pointless and futile lying.
This sort of thing should be encouraged
Any excuse to see students in their underwear in good to me !
Um, yes, that's advertising.
So I was bidding on a fake?
And she wasn't even his real mum. That halfs the price straight away.
Pass him anyway!
I reckon the lad done well. If his plan was to get people chatting then he's succeeded. In fact, he got people on the other side of the world (i.e. us in the UK) posting comments on an online newspaper (of sorts <heehee>).
'Sides, it's nowhere near as bad as a lot of the other lies and scams being peddled in cyberspace.
Now, if only we could see some REAL photos of his mum......
I like it
It's a fairly good stunt IMHO, and if it had been applied to advertising something, I reckon the campaign would be a hit.
HOWEVER: if you are going to lie in an advert, you need to not get caught. He got caught. FAIL
Be careful what you wish for, LuMan
Advertising / marketing
the main goal is to produce something memorable, however you need to then ensure people link the memorable with at least not bad stuff, ideally good stuff.
Look at teh esure adverts. Suere I remember them, but I think Michael Winner is such a tosser that I refuse to contemplate esure and affiliates when I look for insurance.
So the impact of this campaign is an overwhelming sense of dishonesty and piss taking - not sure this is what I would want my brands to be associated with
That tenth of a percent?
It may have been Media Design School course leader Kate Humphries' minor concern that the student had pictures of _her_ to punt.
Paris, because we've all got pictures of her.
Lying in advertizing?
Why I'm shocked!
But wait, there's more. See store for details, your mileage may vary, manufacturers suggested retail price, void where prohibited!
re:he got caught
Did he get caught, or did he own up? There's a huge difference there. If he hadn't owned up he couldn't have claimed credit.
"Now, if only we could see some REAL photos of his mum......"
I think you meant his friend Jennifer, the fake mom. Right?
Runs in the family then...
So he uses Trade Me to train in the fine art of deception (that'll be the normal use for these sites, surely?) AND his mum is a former MP... "Could it be a family thing?", I wondered. Then I read the bootnote, and I didn't wonder anymore. This kid'll go places. Prime Minister, even, with a bit of luck. His first-born will be President of the USA in a few years I reckon.
@Armus Squelprom & AC 00:11GMT
Dammit! I was hoping for at least passable MILF.
Looks like the Aussies gone scuppered us again.
Still, waste not want not. On with the beer goggles, lads...
he sold 2 pics for $350 each... not bad...