another rule of advertising
is don't get caught. I'd say he's sullied his brand, and that is a big, fat FAIL.
Dumb and Dumber had something to say about low prospects and upbeat attitudes:
Lloyd: Hit me with it! Just give it to me straight! I came a long way just to see you, Mary. The least you can do is level with me. What are my chances?
Mary: Not good.
Lloyd: You mean, not good like one out of a hundred?
Mary: I'd say more like one out of a million.
Lloyd: So you're telling me there's a chance!