@LRob - Why I'm against this.
I'm against this because I don't want to be over run with disturbances that are nothing to do with me. I used to get unsolicited text messages to my mobile phone in the late 90's before I shouted so long and hard at Vodaphone that they eventually shit a brick and managed to bar any unsolicited texts from getting to me. Some of those messages were from Vodaphone themselves advertising their own services. ... If I'm looking for a service, I'll do my research and ask for it.
I could be anywhere, at any time, and a bleedin' text message would come in, disturbing my life and wasting my time.
Services like 118800 only allow this to be perpetuated. Anyone who wants to get in contact with me who hasn't already got my details ... read my lips ... "Do not call." I mean, my e-mail address is public knowledge; if something is so urgent that you've absolutely, positively got to ring my mobile when I'm on the can or in a business meeting, then excuse me but I'll tell you exactly where to go.
My mobile is on 24/7 in order to catch urgent calls, like my Mother being taken to hospital, a good friend who has suffered a disaster and needs help. It is not on for some twat to sell me double glazing, pe**s enlargement, accountancy software or to offer me a recession busting job stuffing envelopes.
And lets face it ... I can think of no other reason that this service might exist or of anyone who would genuinely want to use it to get hold of me. If they are the kind of people or situation whereby I believe they might need to get hold of me in a hurry, then I'd have already given them one of my business cards.
I can think of NO genuine customer that would use 118800 to get hold of me, and I can think of no other person that I would use 118800 to get hold of.
Well, perhaps Jeremy Clarkson, but that would just be for an abusive phone call; which is exactly what I want to stop happening to me.