Freescale? They make chips, of various flavours. Currently they do not, afaik, make anything with "x86 Inside". Which means that anything with "ARM Instead" (tm) doesn't run XP, Vista, or Windows 7. Whoops.
If anyone has the market clout to make this project work, it's Google. The technology is largely irrelevant, Linux and Windows have been functionally comparable for ages. Not the same, but comparable. Diversity is good, monoculture is bad.
The reality has been that most of the other players on that vendor list haven't been able to afford to upset Microsoft for long, whatever they may say in public. If Google are going to underwrite the potential costs for vendors who dare to risk upsetting convicted monopolist and playground bully Microsoft, that can only be a good thing for everybody (maybe even Microsoft, eventually).
I think netbooks are a stalking horse. I could be wrong but if Google have any sense, any ambition, the real endgame here is bigger, much bigger, than that. It's the big ISPs (a free ISP-customised Windowless netbook with every ISP-customised wireless router, a free Gmail account with every user account); via the corporate outsourcers it's the 90%+ of vanilla business desktops that never need use anything outside of a browser, office documents, and email, etc. And so on. I'm not sure I like that concept, but that's where I think they're headed.
Microsoft. The next GM (or, for UK readers, the next GEC?). Discuss, but probably not here.