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back to article Google mocks Bing and the stuff behind it

Google has questioned Microsoft's entire approach to online infrastructure, while taking some wonderfully sly shots at the company's new decision engine search engine. The undeniable highlight of Thursday's cloud-happy Structure 09 conference was Vijay Gill, Google senior manager of engineering and architecture. As he described …

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FAIL

Can't find it

The Data Center as a Computer. "If you Bing for it," he said, "you can find it."

I did that search on Bing, and gave up after 30 pages. I couldn't find it. I searched Google, and it was the 3rd result.

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bing for it you find it?!

you know what.. I did just that ... and guess what? I didn't get the a link to the Data Center as a computer paper... I'll stick with Google for now :-)

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FAIL

if you bing for it, you won't find it

In an extraordinary turn of events, or perhaps an unintended pun, binging for "The Data Center as a Computer" does not give valid results.

Whodunit?

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FAIL

What does that even mean?

"If you Bing for it," he said, "you can find it."

Was the Google representative saying this? That's what it looks like. Was it sarcastic? I'm not quite sure what is so cutting about that, anyway.

Plus, what all three commentators above have said.

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Silver badge

You do realize ...

The whole point of a corporation with a big Market Cap is to continue to provide a return for the shareholders. All of this crap is marketing. Getting their name into the public eye. That's all.

Why do you think Enron, which never sold directly to the public, ran television ads?

Fuck microsoft. Fuck google. Fuck! yahoo! Etc.

Try Metacrawler ... google it, if you're too brain-dead to figure out metacrawler.com

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Welcome

May I be the first to say that...

I for one welcome our new restricted but strong-willed developmental overlords!

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IT Angle

MetaCrawler

Hmmm, MetaCrawler... where the top search results are scraped adverts from Google and the 'submit your site' link (on tools and tips page) takes you to an advertising agency site with an invalid security certificate. Looks like they prefer to monetise their traffic than serve up something useful.

Clusty (http://clusty.com/) aggregates search engine results too but at least it differentiates their adverts. Unlike MetaCrawler it also allows you to refine your query by looking at clusters, so for example you can search for Concorde and it groups up the results into "hotel", "aircraft", "placename" and "car".

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IT Angle

it hits

' "If you Bing for it," he would say, "you can find it." '

Bing for "it" and they claim 4,280,000,000 results

Google for "it" and they claim 7,360,000,000 hits

So google is obviously 72% better at delivering useless info...

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Ciao Google

I blame Google Chrome. Personally, I never had problems with Google, for years, then Chrome came along and ruined: first my Facebook fun and then a site critical for my work.

So now, I've ditched the lot. No more Google. (ok, I still have the gmail account)

I survived !

Binging and swinging ... Bing is very nice actually - happy days, it works for me

(Handbag each other - I'll watch) I think the fact that Google even bothers to 'mock' Bing is an indication that Bing is hurting them

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Gold badge

Windows...

That's Microsoft's problem. Everything has to be Windows based and using fairly standard protocols or extensions.

If Microsoft produced custom versions of Windows for their online services they would be able to improve things. Google can tweak the hell out of their server software, from the kernel all the way to the application software.

In the long tun they would be better hosting using the best tool for the job. Microsoft used to write their own internal software but dropped this in favour of using other peoples tools. This saved them a lot of money. Maybe they should realise that the same would be true when it comes to their online services?

Maybe they would learn something too, the whole "banish anything non-Microsoft" approach they seem to be taking means they have less exposure to the competition.

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Linux

Speed

I like Metacrawler and Clusty, but keep coming back to Google, because of the response time. I tried Bing once...

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WTF?

Bing for it

@ the first three commenters: either Microsoft has done a very speedy patch-up job on this particular search, or you all fail at search skills. Right now, the first link in Bing for "The Data Center as a Computer" is a Google page with a link to the document in question.

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FAIL

@What does that even mean?

Well a) if you bing for it, you won't actually find it (he probably already knew this),

and b) I think he was highlighting that using bing in place of google in that ubiquitous 'just google for it' phrase just sounds stupid.

I'm surprised the bing bod didn't go away and straight away ensure that a search for that ensured it was at least somewhere on the first page!! Even giving bing a significant amount of help by giving it the publisher as well it didn't provide it within the first 5 pages (by which point I was bored)

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FAIL

Google not convincing

Google's constant critiques of Bing strike me as a company that is actually quite concerned.

After all if it was no threat at all you would just ignore it rather than keep putting it down.

I reckon its rattled them.

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Happy

Next strategic development?

It looks as if Mr Gill has outlined the next strategic development for MS.

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Hmm...

Number of major outages to web services operated by MS in the last six months, one maybe.

Number of major outages to web services operated by Google in the last six months? I've lost count.

Now who should I listen to when they talk about infrastructure design and operation?

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FAIL

If you bing for it, you won't find it

Actually Bing can't find the document. Luckily Google can. Microsoft needs to get back to basics and start programming to the cloud from the ground up, otherwise it will never catch Google, Amazon and others (Apple?).

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Alert

How very odd

I was able to find the reference on BING without having to look deep into the search results. Perhaps some people just need more practice searching.

BING may not always have the right answer, but it offers a breath of fresh relevance we haven't seen from Google in years.

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Go

@jake

Amen brother!

All corporations have three goals:

1. Grow the business.

2. Increase the bottom line.

3. Increase stockholder equity.

Everything else is either in support of those goals or it's eventually discarded. And good marketing is designed to convince the buying public they need your product more than all others because sales will ultimately define a corporation's future.

You can have the very best IT staff, the very best R&D department, the very best thinkers and the very managers. But it you're not selling your product, generally at an increasing rate, you're in a death spiral and in line to be the next General Motors style failure.

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Stop

Bing...

Microsoft should rename their service, bing is a bandwidth testing tool.... this straight from the man(ual) page.

bing - compute point to point throughput using two sizes of ICMP ECHO_REQUEST packets to pairs of remote hosts.

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Troll

use quotation marks around your phrases

Otherwise you will get back every page using any one of the words.

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Gates Halo

Google fails once again

So I am supposed an advertising agency over a company that make operating server OS and applications, especially application that can scale out to an extremely large number of servers.

And as Fraser pointed out, I think the last time MSN, Live or any one of the other Microsoft search properties was down for more than 5 minutes Live mail was still called Hotmail and Google wasn't even in existence...

The reason that the Google "paper" wasn't in the top results in Bing is the Microsoft does not artificially alter the placement of Links, like how Google does. Wouldn't be very difficult for the speaker to say "hey I am going to use this paper in my speech, make sure its on the First page" (right behind the Sponsored links from eBay and Wikipedia, of course)

The reason it started showing up on Bing is proof that Bing works, it detected a large number of users searching for the item and saw an increase of clicks to the one page and raised the page's ranking in results, as a search engine should.

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Anonymous Coward

Of course Bing will Hurt Google

A friend of mine upgraded to IE8, because some message came up on the screen, she clicked on it, and it looked like Microsoft must be giving her sound advice. This is probably the sort of "informed decision" that millions take with their PCs.

Guess what IE came with as its home page? Bing of course.

Microsoft doesn't market, so much as post the turds through the letterbox. People will use bing for exactly the same reason as many use windows, because it's there. Microsoft are able to *put* it there.

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WTF?

Google Needs to Fail

Apparently, the only corporation we love to hate is Microsoft. Microsoft is an OS monopoly and that's a problem. Google is a search monopoly, but it seems everyone is okay with that. Microsoft has issues and becomes the punch line of every geek's jokes. Google has huge privacy concerns and issues, but who cares?

Personally, I'm more concerned with Google's "Big Brother" approach to technology than Microsoft's capitalist approach. Microsoft is transparent. They're all about the money. That doesn't make what they do okay, but at least it's understandable. What are Google's motivations for it's user tracking, data retention, and other curious practices? Is "Google" just Stanford geek synonym for Wannabe Illuminati?

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Megaphone

Even the article misses Gill's point

Which is that Google is building a global (virtual) computer to run all it's applications, wheras Miscrosoft is building different ad hoc (virtual) machines for everything it does.

Put liek that the Google guy makes a lot of sense.

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government google complex

Im not sure I like the vulgar display of ego here from Google. Google is where it is today by abusing whatever left we have of monopoly protection. They are intertwined with the government now to the point of having virtually no oversight into what they do so of course they will always have the upperhand.

I remember in High School back in 98 Yahoo was "the search engine". I don't think google was very popular back then or at least it wasn't really referenced in library's for use.

Perhaps now Google does provide things that people want, gmail, a clean search engine but what google has they have because of it's monopoly status.

Now if you try to compare google to microsoft I think you'd have to somewhat take Microsofts side on things. Yeah sure it's probably not smart trying to beat google in it's own game but Microsoft even though it's a massive fail in 2009 has actually created things that well without them, what would we be using google on?

If microsoft would stick to doing what made it microsoft and we'd have some breaking up of the government google complex and killing lobbying all together since it only favors large business I think you would have a chance to see some competition for google and others.

You want to live in a country that has one thing for everything? We're getting it with the current president.

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Alert

Microsoft will always be rubbish

Right from the early days 90s and 80s Microsofts goal was to sell crap to as may people as possible while removing and undermining competition. They weren't bothered if it worked properly, if it was full of bugs or infested with viruses, the goal was to suffocated the competition, famously cut off their air supply, and by being the largest and only game in town, reap the profits that that position presented. They're not interested in simple thinks like open standards, easy integration, and robust architectures, the goal is kill the competition by whatever means they can get away with, and thereby leverage their market position.

The reason why Microsoft will always have substandard products is because high quality isn't their objective. The objective is to sell the worst software they can get away with, and use their monopoly position to ensure that their rubbish has little competition.

The reason why Google will always beat Microsoft in the internet arena is the same reason Apple will always beat Microsoft in the operating systems arena. Microsoft focus on crap, Google and Apple focus on trying to build the best they can at any moment in time. Just look at the abortion which was Vista, it was crap because Microsoft weren't focused on building the best operating system they could, but rather they were focused figuring out how they could create a tool for desktop domination, through control and drm, they didn't have an architecture, they had a marchitecture (architecture driven by marketing).

Are Google scared no. Are Google interested in the competition, yes. Will Google take over the world? probably. Will the world be a better place probably not.

Sooner or later Microsoft need to realise that they aren't an internet company, they're a desktop monopoly still trying to leverage their dominant position into other markets. You can put lipstick on a pig, but its still a pig. How many decades will it take them to realise that they just don't get it, and that the world of computers would be better without them (innovation breathes a permature sign of relief).

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Paris Hilton

multiMap from Bing in UK...

... seems to be popular.

I think every map link I've clicked on in the last week goes to Bing's multiMap.

Now, I suppose if MS wanted to commission additional research it might wish to consider why it gets easily flamed.

Why do discussion groups (not just el Reg) show instances of MS h8, Google, Apple, ... (linux?) lurve?

In additional to comments made above PR seems important.

But maybe the poor MS PR is from a small, loyal bunch of people?

Maybe MS widestream appeals are robust?

I dunno but it seems that there may be a nugget of something for MS to explore.

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Anonymous Coward

@jake ... amen again

"Fuck microsoft. Fuck google. Fuck! yahoo! Etc."

Well said.

"the creatures outside looked from pig to man ... but already it was impossible to say which was which"

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Alert

Surfcontrol / Websense blocks Bing...

...as a CHAT site.

I won't be amending that for my users.

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T L
Megaphone

Googlewobble

Google are worried/bothered/whatever... If they were not... they wouldn't be talking about it!!! But out they come with their subtle and not so subtle jabs and attacks.

Yes Bing does not find some things that Google does... and guess what? ...It works the other way round as well.

All these search engines (Google particularly) like to state how much of the web they scan/document/trawl etc, ...whenever I search for something particularly rare... I tend to use at least four different searchers, and guess what... They all return different stuff. And the amount of stuff I regularly find on the web... which Google has no idea is there... MIND BLOWING!!!

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Unhappy

I wish I had a had a use for the "cloud" ..

As a programmer I am really curious about GFS, BigTable, Map Reduce ... and I'd love to do a Hadoop project.

Unfortunately nothing I do would remotely benefit from "cloud" computing. I never developed anything that was more distributed than putting the database on a separate web server.

People at Google get to do cool new kinds of programming that I'll likely never experience.

I wish I was one of those programmers forced to learn a new way of thinking.

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Black Helicopters

Neither search is superb; GoOgle is reactionary

GoOgle is reacting to a Bing innovation. GoOgle search results are tainted by one simple problem: "resultors" may "buy" their way up in the list (gain more relevance using monetization). I'm ignorant as to the ordering of Bing results.

Another simple usage advantage for me of Bing over GoOgle? GoOgle's satellite map of my neighborhood is 5 years older than Bing's. (I've watched this degree of accuracy for 3 years...same image for both services...no updates for either, of course.)

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Megaphone

lols

http://www.imdb.com/character/ch0000061/quotes

Jar Jar Bings: "Ooh mooey mooey I love you!"

Jar Jar Bings: "Better dead here than deader in the Core. Ye gods, whatta meesa sayin'?"

Jar Jar Bings: "Mesa cause one, two-y little bitty axadentes, huh? Yud say boom de gasser, den crashin der bosses heyblibber, den banished."

@trench says: Jar Jar Bings - AND SO CAN YOU!

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jrb
IT Angle

wow

google isn't often this critical of competitors, or defensive of its work like this. i wonder why they feel the need to be so bitchy.

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WTF?

WHY the hell google hides google news from some countrys?!?!

I would like to know: WHY the hell google hides google news from some countries like Estonia for example?

Thy have "scholar" and even groups and calendar link in usual google search but NO news link. I am sore more people would use news link because even some our newspapers are indexed and it's great way to see different news. if you click "more" you still can not get news. If u click "even more" then it takes to the page where u can find the news and then u have to type in what you searching for - how much sucks that? A lot

is there any reason for that?

Well.. i forget to say: you can ONLY get "more" link if you change google language to ENGLISH... if you use it in OUR language you even do not see "more" link and you will miss out most of the google features. I mean why the hell is google trying to block off most services (like news) from some other countrys?

WTF*?

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Anonymous Coward

@James Woods - You're confusing me

You're trying to tell us that Google is a monopoly ? Nobody forces you to type www.google.com in your browser, you're doing only if you like the results your searching for. On the other hand, Microsoft, forcing IE8 on your computer claiming it's a security update and forcing you to use Microsoft search or whatever bing it is named because by default it's hardwired in your MS browser, is the poor little guy, helper of widows ans orphans ?

You're suggesting breaking up google and killing lobying (I assume for Google too) because Microsoft is an honest company, never involved in monopolistic anti-competitive behavior ?

Dude, renew your medication and wait until you become a little more coherent.

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WTF?

Azure

I can never tell much from articles like this -- god knows what really went on at the event -- but isn't what the Google guy allegedly described more or less what MSFT is trying to do with its Azure services platform?

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@Christopher Ahrens

"The reason it started showing up on Bing is proof that Bing works, it detected a large number of users searching for the item and saw an increase of clicks to the one page and raised the page's ranking in results, as a search engine should."

As a search engine should? That's a TERRIBLE idea, and I sincerely hope Bing doesn't work that way, or it will soon be corrupted into uselessness. Clicks on a link should not affect a page's search engine ranking, for obvious reasons that will be left as an exercise to the reader. (if you need a hint, think of what a simple bot written in a few lines of Perl could do to the rankings of a search for "Viagra".)

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Gates Horns

@jrb & others

"google isn't often this critical of competitors, or defensive of its work like this. i wonder why they feel the need to be so bitchy."

Oh, lessee, Google Guy is standing on stage with Microsoftie, who is busy waffling on about how hard it is to build a super scalable data center infrastructure which is something Google Guy has already actually done.

Google Guy would not be human if he could resist making a few well placed jibes at the other guys expense.

Microsoft will NEVER make a decent scalable infrastructure network, not while they continue to try and build it on top of a kludgy single user OS that evolved from DOS with hacked on multi-user bits and a gui.

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@doody

Animal Farm - I like it! (always wondered why they call them server farms :-)

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FAIL

@David Swales

Old, old news. Websense fixed that in an update about five minutes after the original Bing launch.

I think your users might thank you more for keeping their protective systems at least vaguely up to date. Less liable to pwnage, you know......

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Thumb Up

@jrb - why now?

I see it as google enjoying a laugh at Microsofts expense. MS have been very public in the amount of money they are throwing at online services, and are aggressively targetting google.

What google have done is let them quietly dig away, and then just as Microsoft announce their massive achievement, google have poitned out to the world just how big a hole Microsoft have dug for themselves. Google's approach is fundamentally more efficient and scalable, and it means Microsoft for the foreseeable future are going to have to spend a lot more money than google to provide equivalent services.

Genius move by google, MS are going to be spitting feathers over this and it's going to take them years to catch up, by which time I'm sure google will have moved the goalposts again.

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@AC re: @James Woods - You're confusing me

"You're trying to tell us that Google is a monopoly ? Nobody forces you to type www.google.com in your browser, you're doing only if you like the results your searching for. On the other hand, Microsoft, forcing IE8 on your computer claiming it's a security update and forcing you to use Microsoft search or whatever bing it is named because by default it's hardwired in your MS browser, is the poor little guy, helper of widows ans orphans ?"

Yes, Google IS a monopoly. It doesn't matter if you are "forced" to use their service or not. You are not "forced" to use Windows, but nobody denies that Microsoft has a a monopoly on operating systems. By the way, you're doing something wrong if you had IE8 "forced" onto your computer. I'm still running IE6 for those extremely rare times when I need to use IE. I have not installed IE7, and I have not installed IE8. Similarly, you are not "forced" to use any search engine. You can simply go to the website of your preferred search engine and perform your search from there.

As for me, I've gone back to using Yahoo, and only using Google when I can't find what I need from Yahoo. Far too many times I've searched with Google and the words I searched for aren't in the results. Why? Because those words were on pages linking to the page Google indexed. Who the hell cares what the linking page contains?!? Show me what I'm searching for! This has become a common occurrence for me. If a search engine shows "results" which don't contain the terms you searched for, then it's useless.

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generic title...

@AC 00:39 - Of course Google is a monopoly and you are constantly forced to use Google, where do you think all of those adverts come from? You do know that they grab data about you from web sites all over the place, just have a look at where your network traffic goes.

@Doody - Let me guess, you're in your GCSE year and you are studying Animal Farm? I'll go further to guess that, as you find Jake's comment ammusing, you've not done anything by Oscar Wilde.

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In other news...

Butter is the Devil's spunk. (Issued by the Margarine Marketing Board.)

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Stop

@AC questioning monopoly

Monopoly power is defined by the product basically being seen as something with no real alternative by any number of people. In the UK, the competition commission considered monopoly power must exist in a large quantity at 25% market share (this may be due to ignorance of alternatives, false image for them or the product or just the way the brand has been built up as different, whether it is or not). At 95% market share or more the firm is considered a "pure monopoly" that is to say it's so huge that it's competitors are insignificant or close, while for most people there's no alternative.

So yes, google is, for many people, a monopoly and close to a "pure" one too.

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Flame

@ Goat Jam

If you are of the belief that the Windows server operating systems "evolved from DOS" then I suggest you either do some fairly simple background reading (Bing for it? ;-) or find a career other than IT...

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Linux

I used bing once

As it happens I was on Microsoft's website to look up what "Bing" was. Mainly because the launch of the stupid named search engine skipped me blessedly by.

When I installed IE8 it asked me what I wanted as my search engine, If I wanted Bing on there but it let me leave it as Google.

Then I realised that I don't use that computer for internet searches and only for games, so immediatly went back to my Firefox browser with yahoo, remembering the horrible moment as a bad dream when I was faced with IE8 and Bing.

This article reminds me of the sketch Paul Whitehouse and Harry Enfield do with bill gates and steve jobs, two sad geeks talking themselves up while everyone else just enjoys their lives around them.

Who cares what they do, Google will continue to ruin search results with those that were paid for and reporting on pages linked to the existing page. MS will continue to roll out rubbish in playing catch up, instead of focusing on what people want, a workable, cheap OS that lets the owner do what the owner wants and is secure with helpful messages when things go a little awry. (Which shouldn't be daily) Leaving the online market (Which they have lost) and mobile market alone (Which they continue to do worse in than the desktop market).

A penguin because linux just tries to do the one thing (Make a decent OS) and perfecting that one thing over time.

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