
I see it all too often, I'd had one yesterday actually. Generally I send them an e-mail back (just to the original sender) explaining that in future could they use BCC so everyone on the list doesn't get everyone else's e-mail address.
It also really gets my backup when friends blindly forward on junk (virus hoaxes, crap jokes and that stupid crap about how much of a great friend you are) to EVERYONE in their address book, and of course they don't use BCC, and they also leave in the headers for everyone else who has blindly forwarded it on so you get a list of about 500 e-mail addresses in the e-mail and you can't do anything about your own e-mail address ending up being sent on without your consent. When this happens I generally send my friend a strongly worded e-mail to say don't send me this crap anymore. Luckily most of the people who do this only have my hotmail address anyway which I don't check (I only use it for Messenger and XBOX Live).
I dunno, some people shouldn't be allowed e-mail addresses until they learn how to use them properly (don't get me started about HTML and top posting on mailing lists either).
FAIL because, well Vodafone have failed, just as well they didn't send it to everyone of their subscribers.
Rob