It'll be interesting to see a review of one. Much as I hate the iPhone, due mainly to a dislike of the laptop level pricing and network lock-in as well as 1-day battery life rather than being an Apple-hater, Apple have shown that it's not just the hardware or the hardware + interface that count it is the ecosystem that surrounds it. With the ipod it was iTunes and the music/video store and with the iPhone it's iTunes and the app store.
The ipod was never the best quality mp3 but every mp3 player review always refers to compatibility with iTunes (even though I think it's spurious). This clearly shows the ecosystem (or marketing) at work.
It would be great for competition if this phone can match or beat the iPhone on the hardware + interface front at least. That way consumers may start to see reasonable pricing.
I guess the android market place will get there in the end but it doesn't seem to have the committed backing that the app store does, primarily I think because Google is just interested in search + advertising whereas Apple is interested in sales.