cost effective just to publish up coupons and discounts on an rss feed and web page?

The claim it is twitter that is doing is not right, it is the offers, and making some of those offers twitter only deals further skews this.

I have no feelings either way for twitter, but Dell brand is huge, and people will follow what Dell do, so whatever odd thing they get up to if someone can get some cash off by following it will show a 'result'.

Eying up the sailors won't get you anywhere.

Navel.

Using twitter now is like using blogs last year or billboards 5 years ago. Just another way to get stuff in from of the tards. Twitter is all about ego boosting and there are probably quite a few who want to tell their mates that they bought something through twitter to score points with other twittards.

twittards? No, I think you mean twits.. or just tw*ts