OK, so it is ugly, but no more ugly than the majority of euro-boxes nowadays, and the performance is very similar to the average family saloon, excepting range. It would definately look good enough to be used as a second family car for taxiing the kids around in and doing the shopping, most of which tasks only require a range of well less than a hundred miles a day on mainly urban roads so the 80mph limit is no big loss. A bit of style tweaking - especially the awful nose - and it could replace the dozens of cheap Korean and Jap imports on UK roads quite easily.
The Porsche input is interesting - was this just consulting work or is there a real VAG commitment to this project? If it's a success, could we see a VW-badged variant in Europe?