A tad cynic are we this morning?
Rather than beat up a poor reporter over some technical goofs, lets look at the amazing thing...
"But Stephen Foulger, a professor at Clemson University in North America, told website Discovery that such screens have a limited viewing angle and can only be used in a well lit areas.
So you may never see a TV based on this technology, but it has the potential to be used in electronic ink-based gadgets and on billboards. Thomas said he also hopes to build a self-assembly kit for use by children in chemistry classes. ®
Imagine a kindle 10.x. (That's roughly the number of iterations that will be released by the time this gets to market.)
You could have something roughly the thickness of a clipboard , roughly 1/4" thick with a 1 " thick bar at the top to hold batteries and the cpu guts along with additional memory cards etc ...
It could have a ruby crystal face so that it would be scratch resistant and in a solid (metal/carbon fiber) shell.
As a personal reader, it wouldn't need to be viewed from multiple angles and it wouldn't have to have more than 16 bit color depth if not less. With the fact that at this time, HP's memistor will be released so you could theoretically download a series of newspaper subscriptions, and books.
There are other uses for this technology too, so don't just laugh it out. It took 10-15 years before the digital ink idea became practical so lets see what happens.