Oh great, yet another example of Narcissistic behaviour.
This advert gives a shocking insight into the mind of advertisers. Their thinking must be along the lines of: Someone has died ... ok how can I use that for personal gain ... I know, I can use this death to scare people into buying stuff from me. Talk about lacking empathy. What a totally narcissistic way to behave. Total self interest and utter contempt for others.
As for skiwear4less saying it "was a newsletter and not an ad" is utter BS. Great its PR not marketing, so they think that makes it different?!. They are totally morally corrupt and I hope the company goes out of business.
While I don't like Big Brother control, this isn't one of these kinds of cases. For any society to function fairly then laws are needed to prevent people abusing others, when their own internal empathy and so morality is so lacking. Not all control is wrong, its only wrong when that control is hijacked by the narcissistic's as a tool to use to abuse people even more for their own gain. (e.g. like MPs and Narcissistic companies like Phorm).
In this case, the ASA has done the right thing, but are so weak as near useless in really punishing this company. Still its a very small step in the right direction for a change, especially these days, but still the damage is done.
Society needs ways to really seriously punish all Narcissistic behaviour, to finally stop it happening to provide real protection for everyone, which is exactly what laws are suppose to do. But unfortunately the laws are so often hijacked, watered down and manipulated by the very people laws are suppose to protect society from. (Which is no surprise because narcissistic behaviour provides a competitive advantage in very competitive environments like politics and business. So the most narcissistic tend to fight to the top, to become the ones in power who make the laws and rules. Exactly like the morally corrupt bunch in power in Government now, making their own rules about what expenses they can fraudulently steal from tax payers).