Targeted marketing has been going on for eons
And it doesn't mean that its a sexist company.
Shock horror, Dell is trying to sell netbooks and accesories by associating it with things that many women think of like recipies, work presentations and family management.
I see this targeted more at the 'Sex in the City' style with patterned netbooks, carrier bags etc.
Did most of the commenters even look about the mini-site?
You know what the reason is that the vast vast majority of dishwashing adverts have women washing dishes in it is? Because in the vast majority of families - women buy the washing up liquid.
The perception with computers and the looming netbook wave is that men buy them and that as a result they're only made for men (aka black lacquer shiny and gun metal silver). So why not attempt to break into a potentially huge market and sell to women at a level that appeals?
I see nothing wrong with this site, I don't see any sexism here and I hope Dell continues to provide a targeted approach to its customers that will appeal to them.
People are so desperate to find controversy that they don't see the truth.