Stop Phoul Play
I have visited the website and watched and read some of the articles. It does appear to be a little bit of a rant and he does address the issues head on.
For example: Courts make the Laws not the Home Office. Ahem
The Home Office advises which Laws should and shouldn't be written and enforced at the behest of the Government or in this case PHORM.. But I guess this service is free to anyone who has enough money to buy off a Lord or Politician or 2. And if this isn't true, why ask them for advice in the first place?
No Personal Information is kept. Even for a second: How would they possibly sell their system to advertisers if they can't prove click through.
Some questions I didn't get answered is:
How do I stop NTL/Virgin from adopting this technology.
I don't need anymore advertisements of the websites I visit. 'El Reg take note' Nobody minds the odd advert but a tailored ad' on every page. No thank you. Ad's are usually tailored to look OK on a page. How do you propose to slip you ad in un-noticed. And if click-thought isn't sufficient will they start flashing and distracting me from the page/picture I want.
How will I prevent my young daughters from seeing ad's which are based on my surfing habits. Not suitable for person under age of 16.
Will this slow down my Broadband? I would imagine so.
What is in this for me. You will get paid for your ad's Will my broadband get cheaper because I view your targeted ad's.
Will you ad's stifle competition on the internet. Will Amazon suddenly appear as a Page 404.
And finally what have they been speaking to Jacqui Smith about? Where do PHORM sit with the new data retention laws?
Seems to me you are in a position to take full advantage of the Governments request.
And finally. Is there a smear campaign. Yes because nobody asked before this was tested and we worry that it will happen again.
Can we have a wicked PHORM Icon - RED Eye - Watching Icon please